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Behavioural insights

Transform community into exponential brand growth

Community is so much more than social media, word-of-mouth and referral codes.

With Herdify’s AI technology, detect and monitor your communities, and grow strategically, like today’s most successful marketers.

Discover Herdify

”The really big value from behavioural science will be from understanding social behaviour, which is why I’m excited to partner with Herdify.”

~ Rory Sutherland, Vice Chairman, Ogilvy

A whole new world

Retail growth strategies have changed

It used to be about the individual – we thought that people who looked the same, acted the same. And we marketed to them in the same way, exactly like our competitors. Today’s most successful brands – like Huel, Gymshark and Airbnb – focus on their communities.

Discover the behavioural biases that make community so important.

Real-world locations

Communities are so much more than you think

Community does not just mean gifting, referrals, giveaways, ambassador programmes and social media groups.

Communities are streets, towns and cities where word-of-mouth is the primary influence in sales, rather than marketing. They are the real-world locations where you have brand awareness that is driving growth.

Follow the herd

Communities supercharge your business

Our communities are the single biggest influence on consumer buying behaviour. We’re influenced via social learning from people we know or trust – only 8% of the population buys without recommendation. But most community conversation happens far away from social media, in the real world.
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Why Herdify

The world’s 1st community detection and insights platform

Herdify is the only platform that can detect where your brand's communities are forming in the real world. Discover how pandemic science can tell you where your best brand advocates and next customers are.

After Herdify

Focus, plan and deploy more effectively

Herdify’s technology will tell you where your brand is being recommended and talked about in the real world. These are the locations where customers are most likely to respond to your marketing activity, resulting in supersonic growth, reduced acquisition costs and more sales.

Next-generation insights, at the click of a button

Receive insights on the strength of communities for your business

Actionable recommendations

Herdify at a glance

Omnichannel insights & measurement

Backed by 15 years of work with leading data scientists

Simple to use and designed for marketers, not data analysts

GDPR compliant & built for a cookie-less future

Join the Herd

Working with Herdify is as easy as 1, 2, 3 and takes less than one hour to setup...

Book a call and connect your sales data

Receive recommendations through our portal 

Connect Herdify's data to your marketing channels

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“These are the best results we’ve seen for non-branded keywords since we started Google Ads. We were struggling with expensive and unsustainable CPC. We targeted only areas with word-of-mouth and saw conversion rates and ROAS more than double.”

Frequently asked questions

Nothing, it just doesn’t tell the whole story. Despite the advent of social media, our local social networks are still the biggest influence on our behaviour.

That, coupled with the volume of users who don’t interact online, means you only see part of your brand puzzle.

No. We’re an analytics tool for marketing teams that specialises in identifying where people are talking about your brand in real life. 

Today there are no options to identify offline word-of-mouth; 60% of conversation happens offline so social listening misses this. Digital retailers have random sales that cover entire countries, so when you plot their sales locations it typically just shows the locations that are highly populated, not where your brand is strongest.
Friends in conversation | Herdify

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Ignite your brand power: Why your offline community is the real influencer

“Social communities grow more powerfully offline, yet most marketing tactics tap into the online element. 92% of word-of-mouth – the single biggest influence on consumer buying behaviour – happens offline."

~ Ed Barter, Lead data scientist at Herdify

In this free whitepaper, you’ll learn: