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Proud to be the first official partner of MAD//Masters with Rory Sutherland. Click for an exclusive discount.

Know where to find your best customers?

Media planners use our software platform to find the locations that matter most.

By combining behavioural science & AI, we help you tap into the herd mentality of consumers and increase your revenues by 2x.

Lower acquisition costs, gain higher quality customers and increase brand growth. See how Herdify can help your next media plan.

Discover Herdify

"Herdify’s community targeting insights improved response rates for our door drop campaigns by 120%.”

~ Abel & Cole

Are you asking yourself?

How do we close the gap on the category leader without more budget?

Category leaders have the momentum, so you either spend more or target more strategically. We help identify the customers that won’t just buy in your category but buy from you.

How do we encourage consumers to change their behaviours and stick to them?

Behaviour change is hard, but there is a secret. We’re more likely to adopt and stick to behaviour if those around us do. We help you find where this behaviour is most sticky.

We can’t beat the competition by playing the same game; how do we change it?

Throwing money blindly at digital was so 2022. You need to box smart; supercharge your offline media with data specific to the behaviour of YOUR future customers.

”The really big value from behavioural science will be from understanding social behaviour, which is why I’m excited to partner with Herdify.”

~ Rory Sutherland, Vice Chairman, Ogilvy

Herdify helps media planners create responsive media plans which:

A whole new world

How does it work

Human behaviour is shaped by those around them, even in 2024, the real world matters! By tapping into the herd mentality of consumers or software platform we can locate communities where consumers are more likely to take a positive action, be that a purchase or spreading the brand further.

Follow the herd

Communities supercharge your business

Our communities are the single biggest influence on consumer buying behaviour. We’re influenced via social learning from people we know and trust – only 8% of the population buys without recommendation. But most community conversation happens far away from social media, in the real world.

Herdify at a glance

Omnichannel insights & measurement

Backed by 15 years of work with leading data scientists

Simple to use and designed for marketers, not data analysts

GDPR compliant & built for a cookie-less future

Brand specific data

Behavioural science backed location targeting

Data output refreshed every 30 days

Preformatted for all major channels

Join the Herd

Working with Herdify is as easy as 1, 2, 3 and takes less than one hour to setup...

Book a call and connect your sales data

Download media planning data

Use the data in your media plans or pass to your media buyer

Frequently asked questions

Herdify is a tool. We work with brands and agencies, providing them with media planning and targeting data.

Targeting locations where you have sales is not the best predictor of future revenue. By modelling your sales with our experts in behavioural science, we identify communities to determine locations where your spending will increase sales.

You need a minimum of 1000 sales per month.

Most of them! Our behavioural segmentation is based on locations, our customer use digital channels like Google and Meta, door drops, out of home and connected TV to name a few.

Nothing, it just doesn’t tell the whole story. Despite the advent of social media, our local social networks are still the biggest influence on our behaviour.

That, coupled with the volume of users who don’t interact online, means you only see part of your brand puzzle.

You can view our full pricing page here. 

Friends in conversation | Herdify

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Ignite your brand power: Why your offline community is the real influencer

“Social communities grow more powerfully offline, yet most marketing tactics tap into the online element. 92% of word-of-mouth – the single biggest influence on consumer buying behaviour – happens offline."

~ Ed Barter, Lead data scientist at Herdify

In this free whitepaper, you’ll learn: