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Today's most successful brands focus on their communities

Communities drive consumer buying behaviour. Stop swimming against the current; amplify those already familiar with your brand.

The power of word-of-mouth to drive results

Recommendation

Marketing nudge

Customer action

We all follow the herd

We rely on social learning and most individuals will copy people they know or trust. This is more likely to happen locally rather than globally, meaning we’re more likely to adopt something only after enough of people in our network have.

The problem is, as humans we forget

Often when we receive a recommendation from someone in our real-world community, we’re motivated to purchase, but life is busy and we easily forget.

Nudge the recommendation

Ad and brand recall rates are notoriously poor – when consumers are not familiar with your product or brand, they unconsciously ignore the ad. Once they’ve received a positive recommendation from someone they trust, they are much more likely to “unfilter” your marketing activation.

The rule of 7

Consumers need to hear a consistent message seven times before they remember it. Hearing a message multiple times from trusted sources (friends and family) in their community means that consumers are more likely to unfilter your ads and act on your marketing nudges.

Communities supercharge your business

Brand recall increases

Customer acquisition costs decline

Life time value increases

Customer support costs decrease

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Ignite your brand power: Why your offline community is the real influencer

“Social communities grow more powerfully offline, yet most marketing tactics tap into the online element. 92% of word-of-mouth – the single biggest influence on consumer buying behaviour – happens offline."

~ Ed Barter, Lead data scientist at Herdify

In this free whitepaper, you’ll learn: