Today's most successful brands focus on their communities
Communities drive consumer buying behaviour. Stop swimming against the current; amplify those already familiar with your brand.
The power of word-of-mouth to drive results
Recommendation
Marketing nudge
Customer action
We all follow the herd
We rely on social learning and most individuals will copy people they know or trust. This is more likely to happen locally rather than globally, meaning we’re more likely to adopt something only after enough of people in our network have.
The problem is, as humans we forget
Often when we receive a recommendation from someone in our real-world community, we’re motivated to purchase, but life is busy and we easily forget.
Nudge the recommendation
Ad and brand recall rates are notoriously poor – when consumers are not familiar with your product or brand, they unconsciously ignore the ad. Once they’ve received a positive recommendation from someone they trust, they are much more likely to “unfilter” your marketing activation.
The rule of 7
Consumers need to hear a consistent message seven times before they remember it. Hearing a message multiple times from trusted sources (friends and family) in their community means that consumers are more likely to unfilter your ads and act on your marketing nudges.
Communities supercharge your business
Brand recall increases
Customer acquisition costs decline
Life time value increases
Customer support costs decrease
Join the Herd
Working with Herdify is as easy as 1, 2, 3 and takes less than one hour to setup...
