Behavioural targeting for ecommerce challenger brands

Find, track and target word-of-mouth to help your business sell more.

Herdify at a glance

A simple to use, brand growth and planning tool for busy marketers.

Simple to use

You're busy, so we've built a tool to get you moving.

Who's buying where

Instantly see hotspots where word-of-mouth is driving your sales.

You’re back in control

Who needs cookies? Not us. Just your data and our behavioural psychology expertise.

Instant targeting

Turn hotspots into target audiences ready to load onto your preferred ad paltform.

Target communities, not demographics

Target warm communities and turn word-of-mouth-recommendations in to herd behaviour.

More bang for your buck

Customers are 200 times more likely to buy following a recommendation, Higher conversions, lower CAC.

Stop us if this sounds familiar

Your online store is stocked with products that should knock the incumbent off their throne.

But there’s a problem. Targeting has become more difficult, ads are more expensive, and the cost of winning new customers is making the CFO’s eyes water.

You’ve tinkered with everything you can, including budget, but your KPIs are on life support, and you’d rather be anywhere than the weekly management meeting.

If that’s you, step into the Cow Shed.

How Herdify works

We take your ecommerce sales data and look under the hood to identify word-of-mouth hot spots. The upshot? You sell more from your ecommerce store by targeting communities who are buying, rather than individuals who might buy.

It works like this… John buys a new pair of LookGood Trainers and wears them on a night out.

Jack at the Jazz Bar loves them and tells the football team. Gus the goalie tells the gym crowd, Pam from Pilates tells the office, and just like that LookGood Trainers is the name on everyone’s lips.

Ollie hears in the office. A week later he sees their ad in his Instagram feed. Spurred on by Pam’s voice in his head and FOMO (but really prompted by word of mouth and great targeting), he’s in.

Ollie buys a new pair of LookGood trainers and wears them on a night out. Guess what?
If only you knew where this was happening to your product.

Welcome to Herdify. We use your ecommerce sales data to identify word-of-mouth hot spots. You target those hot spots to grow your word-of-mouth community, so you sell more from your store. It’s super-easy.

All you have to do is plug it in, turn it on and fast forward your business to the fun part.

Why Herdify?

Plug your sales data into our web portal and not only will we tell you who’s already talking about your product and buying it, but we’ll also turn that into the perfect target audience. One that’s ready to use on any ad platform.

When we see an ad, we might buy something. When our friends or family recommend it, we’re much more likely to buy (200 times more likely to be exact). When we get both, most of us follow the herd (92% if we’re being exact again).

We’ll show you where people are talking about your brand in the real world, and where to target the ads so you can take advantage of this.

Targeting your ads at the same customer pool as your competitors is like sitting at your desk ripping up £50 notes. The customers who are already talking about you aren’t talking about your competitors. They’re the ones who are ready to buy YOUR product.​

Stop wasting money sending ads to people who might buy and target areas where word-of-mouth is strong, and people are already buying. That’s where ads will be most efficient, and where you will see a spike in sales, all of which adds up to an improved ROI.

Instantly connect your ecommerce sales data to our web portal and receive wordofmouth insights. Target the areas where your brand is already setting the trend.

Getting started with Herdify

We will email you a sign-in​ link so we can connect to your data​

Schedule a call to run​ through the initial insights ​

Push data to marketing​ channels using preformatted data​ ​

Schedule a call to review​ early-stage performance ​

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Friends in conversation | Herdify

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