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Brand marketers

The most successful brands grow one community at a time

Consumers copy those they know and trust. Word-of-mouth recommendations are the fastest nudge to purchase – find where yours are happening in the real world and amplify them.

Master growth strategies used by Facebook, Uber and Airbnb

When we see an ad, it might trigger a purchase (but probably not). Word-of-mouth is the single biggest influence on consumer buying behaviour – only 12% of the population buys without recommendation.

When a customer sees your ad after receiving a recommendation from someone they trust, they are much more likely to buy.

Data-driven insights that spark creative growth

Measure offline brand

Instantly see hotspots where communities are driving your growth

Nurture warm communities

Focus campaigns in areas with strong word-of-mouth

Get short-cycle feedback

Don’t wait for an annual review - get monthly insight on what’s working

Find the next hotspot

Predict which locations will be most successful for product expansion

Find your tribe in the real world

The reality is that social listening tools only give part of the picture and online sentiment doesn’t always correlate with business success (compare Ryanair’s twitter feed with their financials). 92% of all brand conversations happen offline and can’t be tracked – until now.

Local herds, global domination

When someone in your group buys something, others quickly follow suit, and those groups influence other groups. Create localised campaigns focussed on those communities to amplify word-of-mouth, to grow faster and more effectively.

Brand strategy starts with the right insights

Meet Natalie.

Natalie is the brand director for a challenger subscription box service for families. Her product is expensive and she’s struggling to take market share, despite a strong community of social media advocates.

She has a limited budget, has tried small activations where she’s guessed the best locations, and no idea of how to measure the success of her brand campaigns.

“Let’s start by analysing Natalie’s sales data, to give a snapshot of where people are already talking about her brand. By this, I don’t mean her social media community – I mean where people are making recommendations to their friends and family.

Our portal would then generate AI-powered recommendations on where Natalie should focus her brand spend, as well as monthly measurements. Natalie could use these insights to:

  • Select door drop or out-of-home locations
  • Engage with local community groups
  • Create exciting pop-up events
  • Choose local ambassadors, partners and influencers
  • Create experiential campaigns
  • Measure the effectiveness of local PR campaigns

Tom

Tom Ridges

Herdify, CEO

Friends in conversation | Herdify

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Ignite your brand power: Why your offline community is the real influencer

“Social communities grow more powerfully offline, yet most marketing tactics tap into the online element. 92% of word-of-mouth – the single biggest influence on consumer buying behaviour – happens offline."

~ Ed Barter, Lead data scientist at Herdify

In this free whitepaper, you’ll learn: