Brand marketers
The most successful brands grow one community at a time
Consumers copy those they know and trust. Word-of-mouth recommendations are the fastest nudge to purchase – find where yours are happening in the real world and amplify them.
- Monitor brand health in the real world
- Grow strategically and improve category positioning
- Map where you have the strongest brand advocates
Master growth strategies used by Facebook, Uber and Airbnb
When we see an ad, it might trigger a purchase (but probably not). Word-of-mouth is the single biggest influence on consumer buying behaviour – only 12% of the population buys without recommendation.
When a customer sees your ad after receiving a recommendation from someone they trust, they are much more likely to buy.
Data-driven insights that spark creative growth
Measure offline brand
Instantly see hotspots where communities are driving your growth
Nurture warm communities
Focus campaigns in areas with strong word-of-mouth
Get short-cycle feedback
Don’t wait for an annual review - get monthly insight on what’s working
Find the next hotspot
Predict which locations will be most successful for product expansion
Find your tribe in the real world
The reality is that social listening tools only give part of the picture and online sentiment doesn’t always correlate with business success (compare Ryanair’s twitter feed with their financials). 92% of all brand conversations happen offline and can’t be tracked – until now.
Local herds, global domination
When someone in your group buys something, others quickly follow suit, and those groups influence other groups. Create localised campaigns focussed on those communities to amplify word-of-mouth, to grow faster and more effectively.
Brand strategy starts with the right insights
Meet Natalie.
Natalie is the brand director for a challenger subscription box service for families. Her product is expensive and she’s struggling to take market share, despite a strong community of social media advocates.
She has a limited budget, has tried small activations where she’s guessed the best locations, and no idea of how to measure the success of her brand campaigns.
“Let’s start by analysing Natalie’s sales data, to give a snapshot of where people are already talking about her brand. By this, I don’t mean her social media community – I mean where people are making recommendations to their friends and family.
Our portal would then generate AI-powered recommendations on where Natalie should focus her brand spend, as well as monthly measurements. Natalie could use these insights to:
- Select door drop or out-of-home locations
- Engage with local community groups
- Create exciting pop-up events
- Choose local ambassadors, partners and influencers
- Create experiential campaigns
- Measure the effectiveness of local PR campaigns
Tom Ridges
Herdify, CEO
