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Regional context is key – localised content boosts engagement by more than 17%. By tailoring your creative to areas with strong word-of-mouth, you can create brand conversations that reinforce brand memories and nudge consumer buying behaviour.
When our friends recommend something, we listen. And when that recommendation is reinforced by an advert with local insight - “90% of Bristolians would use this product” - it becomes even more impactful.
Tim is the marketing manager for a challenger trainer company. His brand has a small cult following that produces some compelling UGC, but it feels as though there’s a disconnect between his ad creative and the brand’s community.
Finding the best campaign locations feels like guesswork and his marketing director’s feedback is that his copy isn’t converting.
“Let’s start by analysing Tim’s sales data, to give a snapshot of where people are already talking about his brand. This will help us to find where his warmest communities are, so that Tim can tailor his content strategy to:
In this free whitepaper, you’ll learn: