Herdify vs... Social listening tools
Social listening helps marketers to monitor social media channels for brand mentions, as well as mentions of their competitors and related keywords.
The key difference between Herdify and social listening tools like Sprout Social, Falcon.io and Hootsuite, is that Herdify takes into account the recommendations and brand activity that happens in the real world. Two thirds of brand conversation happens offline.
Before Herdify, marketers were unable to track this real-world influence, and purely relied on social media activity to indicate consumer behaviour. Now, they can understand the impact that their real-world communities have on brand growth and marketing success.
| Social listening tools | Herdify | |
|---|---|---|
| Brand-specific insights | Yes | Yes |
| Use of first-party data | No | Yes |
| Analysis of behavioural influence | No | Yes |
| Predictive of future sales | No | Yes |
“Working with Herdify, we’ve generated the best results that we’ve seen for non-branded keywords since we started Google Ads.”
~ JAMES ROBINSON, ECOMMERCE MANAGER AT THE RARE TEA COMPANY
While demographic data sets such as Experian and Tableau can help marketers produce segmented campaigns, they don’t take into account the huge influence of real-world communities on buying behaviour -->
Attribution modelling programmes like Fospha, ActiveCampaign and windsor.ai miss sales that are influenced by offline behaviour, and often discount the value of digital ads -->
