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Explore how we stack up against the rest of the herd

Herdify is the first tool in the world to combine AI, data and behavioural science to predict consumer buying behaviour. We plug in your first-party data to produce accurate models of where your brand communities will influence growth and revenue.

Herdify vs jigsaw
Pepper Sq | Herdify

"Working with Herdify has really helped us to understand where our strong communities exist – and how to use those communities to increase brand awareness.”

~ OXANA YANUSHKOVSKAYA, CEO AND FOUNDER, PEPPER SQ

Innovation comes with challenges

You’ve likely heard of social listening tools or demographic segmentation, but you won’t have heard of real-world community detection (because we’re the first to do it).

Here’s why we believe that Herdify will seamlessly complement your existing toolkit. We’re not a replacement for these tools, but we provide the missing piece of the puzzle – showing you how offline social behaviour can be hugely powerful.

Discover how Herdify’s real-world community detection technology compares to tools like Sprout Social, Falcon.io, Hootsuite, Meltwater and Buffer -->​

While demographic data sets such as Experian and Tableau can help marketers produce segmented campaigns, they don’t take into account the huge influence of real-world communities on buying behaviour --> ​

Attribution modelling programmes like Fospha, ActiveCampaign and windsor.ai miss sales that are influenced by offline behaviour, and often discount the value of digital ads --> ​

Friends in conversation | Herdify

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Ignite your brand power: Why your offline community is the real influencer

“Social communities grow more powerfully offline, yet most marketing tactics tap into the online element. 92% of word-of-mouth – the single biggest influence on consumer buying behaviour – happens offline."

~ Ed Barter, Lead data scientist at Herdify

In this free whitepaper, you’ll learn: