Performance Marketers
Talk is anything but cheap
Target the right audiences at the right time.
The principles of digital marketing are changing.
Rising demand during the pandemic has led to sky-rocketing ad fees, Apple’s new tracking policy has limited the supply of personalised data, and Facebook’s targeting is increasingly inaccurate. Prices are going up, but engagement is going down.
This poses a problem for performance marketers who need to create and implement campaigns for their clients. But what if you could access a new cohort of people – a group that are more likely to convert because they’re already talking about the brand offline.
Herdify works with performance marketers like you to:
- Find warm prospects
- Create new pools of customers beyond obvious demographics and lookalike audiences
- Boost campaign results, such as return on investment
- Drive higher quality traffic
- Redirect attention when faced with declining ad performance
- Capitalise on the work of other channels
- Recommend personalised campaigns timed for maximum impact
Our predictive analytics tool, spun out of research from Bristol and Cambridge universities, detects where offline word-of-mouth conversations are happening and helps marketers direct activity to where it’ll have the most impact.
Agencies
We've got our ears to the ground.
Chief Marketing Officers
Offline is no longer off limits.
Data scientists
It all starts earlier than you may think.
Performance marketers
Talk is anything but cheap.
Businesses of all sizes
We know who your next customer is. Do you?
