How eCommerce brands can survive the cost-of-living crisis

With the cost-of-living crisis hitting home, consumers are keeping a close eye on what they’re spending. How can brands deal with these challenging conditions?

The simple answer is to find customers that are most likely to buy. In this eBook, we’ll talk you through:

  1. The cost-of-living crisis
  2. A change in working habits post-lockdown
  3. How brands can survive in 2022 by targeting people who are ready to buy

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We’ve got friends in the right places…

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Increase ROAS by 50% with a non-branded keyword strategy

“These are the best results that we’ve seen for non-branded keywords since we started Google Ads,” says James Robinson, ecommerce manager at the Rare Tea Company.

In our free keyword strategy guide, Ed Barter, lead data scientist at Herdify, explains why brands that maintain or invest in keyword spend are more likely to win the 2023 marketing race.