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Increase ROAS by 50% with a non-branded keyword strategy

In “normal times”, bidding on keywords can be prohibitively expensive; right now, many brands have chosen to down paid keyword tools altogether in favour of longer-term SEO strategies.

But a research project with the Rare Tea Company has revealed that taking a more targeted approach to a non-branded keyword strategy can leverage impressive results.

“These are the best results that we’ve seen for non-branded keywords since we started Google Ads,” says James Robinson, ecommerce manager at the Rare Tea Company.

In our free keyword strategy guide, Ed Barter, lead data scientist at Herdify, explains why brands that maintain or invest in keyword spend are more likely to win the 2023 marketing race.