The problem is, none of it connects the dots. You haven’t got anything new to share with clients, and the old stuff isn’t performing. Herdify’s AI takes community insight and tells you exactly where to advertise to maximise performance.
A simple to use, strategic tool for busy media planners and buyers
We take your clients’ ecommerce sales data and look under the hood to identify community hotspots. The upshot? You create an omnichannel media plan that maximises performance across any platform, by targeting communities who are buying, rather than individuals who might buy.
It works like this… John buys a new pair of LookGood Trainers and wears them on a night out.
Jack at the Jazz Bar loves them and tells the football team. Gus the goalie tells the gym crowd, Pam from Pilates tells the office, and just like that LookGood Trainers is the name on everyone’s lips.
Ollie hears in the office. A week later he sees their ad on a billboard. Spurred on by Pam’s voice in his head and FOMO (but really prompted by word of mouth and great targeting), he’s in.
Ollie buys a new pair of LookGood trainers and wears them on a night out. Guess what?
If only you knew where this was happening to your product.
Welcome to Herdify. We use your clients’ ecommerce sales data to identify word-of-mouth hotspots. You target those hotspots to grow their word-of-mouth community, so they sell more. It’s super-easy.
All you have to do is plug it in, turn it on and fast forward your business to the fun part.
Herdify worked with a leading door-drop company to create a targeted strategy for one of the UK’s best-loved charities. We identified where the charity already had strong word-of-mouth, and recommended locations that would enforce advocacy. The result was a 192% increase in donation sign-ups.
In this free whitepaper, you’ll learn: