Media planners
An entirely new approach to media planning and buying
There are more and more options for media buyers, but systems are fragmented, ad networks are disconnected and attribution is an ongoing nightmare. Enter Herdify.
- Turn word-of-mouth hotspots into target audiences
- Find the right kind of customers for your brand, not your competitors’
- Target warm communities, not tired demographics
There’s more and more technology...
The problem is, none of it connects the dots. You haven’t got anything new to share with clients, and the old stuff isn’t performing. Herdify’s AI takes community insight and tells you exactly where to advertise to maximise performance.
Herdify at a glance
A simple to use, strategic tool for busy media planners and buyers
Connect anything
Link your clients’ sales data to our portal, whatever the platform. It’s super easy.
Who’s buying where?
Instantly see hotspot locations where communities are driving your clients’ sales.
Cross-media planning
Turn hotspots into target audience locations to use across all channels for an omnichannel approach.
Target communities not demographics
Focus media spend in areas where your clients have warm communities. Customers are 200 times more likely to buy following a recommendation.
Maximise yield
Get data-driven actionable intelligence, month by month, and unify measurement across different audiences.
Tell a different story
Herdify is the only solution in the world to harness the power of community insight to inform next-generation media planning.
How Herdify works
We take your clients’ ecommerce sales data and look under the hood to identify community hotspots. The upshot? You create an omnichannel media plan that maximises performance across any platform, by targeting communities who are buying, rather than individuals who might buy.
It works like this… John buys a new pair of LookGood Trainers and wears them on a night out.
Jack at the Jazz Bar loves them and tells the football team. Gus the goalie tells the gym crowd, Pam from Pilates tells the office, and just like that LookGood Trainers is the name on everyone’s lips.
Ollie hears in the office. A week later he sees their ad on a billboard. Spurred on by Pam’s voice in his head and FOMO (but really prompted by word of mouth and great targeting), he’s in.
Ollie buys a new pair of LookGood trainers and wears them on a night out. Guess what?
If only you knew where this was happening to your product.
Welcome to Herdify. We use your clients’ ecommerce sales data to identify word-of-mouth hotspots. You target those hotspots to grow their word-of-mouth community, so they sell more. It’s super-easy.
All you have to do is plug it in, turn it on and fast forward your business to the fun part.
One strategic data set
Door drops
TV
Radio
Out-of-home
Proven success
Herdify worked with a leading door-drop company to create a targeted strategy for one of the UK’s best-loved charities. We identified where the charity already had strong word-of-mouth, and recommended locations that would enforce advocacy. The result was a 192% increase in donation sign-ups.
