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You’re telling the same old story

An entirely new approach to media planning and buying.

Stop us if this sounds familiar

There are more and more options for media planners, but systems are fragmented, ad networks are disconnected and attribution is an ongoing nightmare.

There’s more and more technology and tools, but none of them connect the dots. The bottom line? You haven’t got anything new to share with clients, and the old stuff isn’t performing.

If that’s you, step into the Cow Shed.

Herdify at a glance

A simple to use, strategic tool for busy media planners and buyers

Connect anything

Link your clients’ sales data to our portal, whatever the platform. It’s super easy. 

Who’s buying where?

Instantly see hotspot locations where word-of-mouth is driving your clients’ sales.

Cross-media planning

Turn hotspots into target audience locations to use across all channels for an omnichannel approach.

Target communities not demographics

Focus media spend in areas where your clients have warm communities. Customers are 200 times more likely to buy following a recommendation. 

Maximise yield

Get data-driven actionable intelligence, month by month, and unify measurement across different audiences.

Tell a different story

Herdify is the only solution in the world to harness the power of word-of-mouth insight to inform next-generation media planning.

How Herdify works

We take your clients’ ecommerce sales data and look under the hood to identify word-of-mouth hotspots. The upshot? You create an omnichannel media plan that maximises performance across any platform, by targeting communities who are buying, rather than individuals who might buy.

It works like this… John buys a new pair of LookGood Trainers and wears them on a night out.

Jack at the Jazz Bar loves them and tells the football team. Gus the goalie tells the gym crowd, Pam from Pilates tells the office, and just like that LookGood Trainers is the name on everyone’s lips.

Ollie hears in the office. A week later he sees their ad on a billboard. Spurred on by Pam’s voice in his head and FOMO (but really prompted by word of mouth and great targeting), he’s in.

Ollie buys a new pair of LookGood trainers and wears them on a night out. Guess what?

If only you knew where this was happening to your product.

Welcome to Herdify. We use your clients’ ecommerce sales data to identify word-of-mouth hotspots. You target those hotspots to grow their word-of-mouth community, so they sell more. It’s super-easy.

All you have to do is plug it in, turn it on and fast forward your business to the fun part.

Why Herdify?

There is no such thing as global brand awareness, it’s simply a collection of millions of small communities of brand awareness. Brands become more powerful when the communities bump into each other and overlap.

When we see an ad, we might buy something. When our friends or family recommend it, we’re much more likely to buy (200 times more likely to be exact). When we get both, most of us follow the herd (92% if we’re being exact again). We’ll show you where people are talking about your client’s brand in the real world, and where to develop your media plan to encourage this herd mentality.
Use scientifically proven growth strategies employed by the likes of Facebook, Uber and Airbnb to target brand recommendations in the real world. Receive one set of business-level location insights to use across any channel, for better-optimised campaigns.

Herdify’s omnichannel tracking and attribution allows you to measure across almost any channel in the media planning ecosystem, which usually all sit in their own silos.

We account for long-tail attribution and the time it takes for messages to travel through communities. We show you where to spend and what each location is returning on your investment.

Getting started with Herdify

We will email you a sign-in​ link so we can connect to your data​

Schedule a call to run​ through the initial insights ​

Push data to marketing​ channels using preformatted data​ ​

Schedule a call to review​ early-stage performance ​

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Friends in conversation | Herdify

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