There are more and more options for media planners, but systems are fragmented, ad networks are disconnected and attribution is an ongoing nightmare.
There’s more and more technology and tools, but none of them connect the dots. The bottom line? You haven’t got anything new to share with clients, and the old stuff isn’t performing.
If that’s you, step into the Cow Shed.
A simple to use, strategic tool for busy media planners and buyers
We take your clients’ ecommerce sales data and look under the hood to identify word-of-mouth hotspots. The upshot? You create an omnichannel media plan that maximises performance across any platform, by targeting communities who are buying, rather than individuals who might buy.
It works like this… John buys a new pair of LookGood Trainers and wears them on a night out.
Jack at the Jazz Bar loves them and tells the football team. Gus the goalie tells the gym crowd, Pam from Pilates tells the office, and just like that LookGood Trainers is the name on everyone’s lips.
Ollie hears in the office. A week later he sees their ad on a billboard. Spurred on by Pam’s voice in his head and FOMO (but really prompted by word of mouth and great targeting), he’s in.
Ollie buys a new pair of LookGood trainers and wears them on a night out. Guess what?
If only you knew where this was happening to your product.
Welcome to Herdify. We use your clients’ ecommerce sales data to identify word-of-mouth hotspots. You target those hotspots to grow their word-of-mouth community, so they sell more. It’s super-easy.
All you have to do is plug it in, turn it on and fast forward your business to the fun part.
There is no such thing as global brand awareness, it’s simply a collection of millions of small communities of brand awareness. Brands become more powerful when the communities bump into each other and overlap.
Herdify’s omnichannel tracking and attribution allows you to measure across almost any channel in the media planning ecosystem, which usually all sit in their own silos.
We account for long-tail attribution and the time it takes for messages to travel through communities. We show you where to spend and what each location is returning on your investment.