Receive AI-powered location targets, built to amplify existing word-of-mouth
92% of people prefer recommendations over cold advertising
Publish ads where people have already been recommended your product
Stop targeting the same customer pool as your competition
When our friends recommend something, we listen. We find where that’s happening for your brand in the real world, then deliver monthly target audiences to help your ads reinforce those recommendations. The upshot is efficient targeting that delivers.
Meet Sarah.
Sarah is in charge of performance marketing for a sustainable skincare brand. She has a limited budget and has identified a sizable proportion of the UK population as her potential market.
She’s tried all the usual segmentation, but so far she’s driven small numbers of sales across the UK and is making little impact.
Let’s start by analysing Sarah’s sales data, to give a snapshot of where people are already talking about her brand. This will help us to find where his warmest communities are, so that Sarah can target those areas and nudge prospects already warm to her brand through her advertising strategy.
Sarah could use our audience location recommendations to:
Herdify, CEO
Find out how much word-of-mouth you're missing.
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In our free keyword strategy guide, Ed Barter, lead data scientist at Herdify, explains why brands that maintain or invest in keyword spend are more likely to win the 2023 marketing race.