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Explore the latest news from the marketing world, insights from the data and behavioural science sectors, and guidance around word-of-mouth influence.

Have a read through our news, updates and guidance, from the good, the bad and the ugly of the marketing world to the latest in data science, behavioural science and word-of-mouth influence.

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The Grapevine header | 27 March 2023 | Herdify

The cool kids: leading the herd astray | The Grapevine S1:6

What makes one song a massive hit, and one a flop? What sets apart the popular kids? Why do 1 billion people own an iPhone, more than any other brand?

The Grapevine header | 14 March 2023 | Herdify

Performance Marketing World 2023: The wash-up | The Grapevine S1:5

If you missed the two days of Performance Marketing World Unlocked, we’ve distilled it all into one hour!

The Grapevine header | 27 February 2023 | Herdify

How a conversation in the pub can drive 200x more sales than an ad | The Grapevine S1:4

Did you know that a conversation in the pub can drive 200 x more sales than a creative your team has laboured over for weeks?

On our latest podcast we chatted with Arthur Guinness, Head of acquisition at Mindful Chef

Arthur answers some quick-fire questions on what motivates him, the challenges he’s facing right now and the importance of UGC in Mindful Chef’s growth strategy.

The Grapevine header | 13 February 2023 | Herdify

Mindful Chef: How to win the subscription box race | The Grapevine S1:3

Supercharged referrers, retention incentives, the impact of discounting… On this week’s podcast, Ed and Tom meet Arthur Guinness, Head of acquisition at Mindful Chef.

The Grapevine header | 30 January | Herdify

Thomas Hal Robson-Kanu: from pro-football to proving his ecommerce stripes | The Grapevine S1:2

Like many ecommerce businesses, Thomas Hal Robson-Kanu’s journey from professional footballer to experienced marketer and owner of The Tumeric Co. didn’t happen overnight. 

The Turmeric Co.

The behavioural science behind the phenomenal growth of The Turmeric Co. 

In our latest podcast, international footballer Thomas Hal Robson-Kanu shares his story, from playing in the Premier League to setting up a hugely successful nutritional drinks business that saw a 600% increase in sales in its first two years.

The Grapevine header | 16 January | Herdify

Kicking off 2023 with Shopify, cookies & ecom collabs | The Grapevine S1:1

This week, Ed and Tom dissect Shopify’s Commerce Trends 2023 report.

As usual, the guys take a behavioural science view, and they don’t pull any punches!


The marketers’ monologue is dead and buried, that much we know. 

It’s no longer about a one-way dialogue from brand to consumer. Now, consumers have a voice across many channels, and they listen to each other far more than marketers, advertisers and brands.

Why humans copy others, and why that’s great for marketers

Herdify’s Ed Barter takes a look at the research and science behind influence, and how these effect how we think about influence and marketing.

Ho, ho, Herdify!

Follow Dazzle the cow and her friends as they join the Rudolph academy this Christmas. Wishing you a very merry festive season and a successful 2023 from team Herdify!

Word-of-mouth | Friends laughing and talking | Herdify

What advertising channels are best for your campaigns?

The world of digital advertising is full of audience targeting and channel decisions. And as the net is pulled ever-tighter on privacy controls, advertising performance can seem like witchcraft at times.

Friends in conversation | Herdify

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Increase ROAS by 50% with a non-branded keyword strategy

“These are the best results that we’ve seen for non-branded keywords since we started Google Ads,” says James Robinson, ecommerce manager at the Rare Tea Company.

In our free keyword strategy guide, Ed Barter, lead data scientist at Herdify, explains why brands that maintain or invest in keyword spend are more likely to win the 2023 marketing race.