Herdify resources
Explore the latest news from the marketing world, insights from the data and behavioural science sectors, and guidance around word-of-mouth influence.
Have a read through our news, updates and guidance, from the good, the bad and the ugly of the marketing world to the latest in data science, behavioural science and community influence.
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Cookie apocalypse: The marketing boost you need?
Embrace the 'cookie apocalypse' as your marketing game-changer! Learn how to leverage first-party data for impactful strategies. Boost your ROAS now!
How to optimise your product pages
Discover 12 expert ways to boost your product page's appeal and skyrocket conversions. Enhance customer experience and sales in just a few steps!
What do marbles and marketing have in common?
What do marbles and marketing have in common? Discover the secret of holding onto customers as easily as glued marbles. From Facebook to craft beer, learn how to cultivate a cohesive customer base that sticks. Don't drop the ball, focus on connectedness to amplify your marketing success. Quality beats quantity every time.
Are you still marketing to individuals?
Tired of ineffective marketing strategies? Find out why brands like Huel and Gymshark are thriving by targeting communities, not demographics. Discover how behavioural science reveals the social influence that really drives buying behaviour.
Did you know that Netflix almost failed?
It’s Friday story time. And this one is the tale of Netflix’s growth.
Case study | Perrys
Perrys, a UK car dealer group, transformed their customer acquisition by partnering with Herdify. Utilising community insights, they cut costs by 9x and boosted new customer rates by 56%.
Community marketing ISN’T what you think it is
It's a hot topic, and marketers are quite literally only scratching the surface
Keep Optimising Podcast: Unlock e-commerce success
We couldn't think of a better podcast to sponsor in the ecommerce space - Keep Optimising addresses all of the hot topics, and September's episodes look to be some of the most interesting yet!
Getting the most from doordrop media planning
Unlock the secrets of effective doordrop media planning with this informative webinar from Whistl, who take you through a detailed approach for creating doordrop targeting data sets.
Whitepapers
How smaller businesses can beat the retail giants
Smaller businesses can beat the retail giants with a non-branded keyword strategy... Even during an economic downturn. In this free eBook, we show you how.
Your five-point plan to marketing in an economic downturn
Drawing on customer data over the past five years, Ed Barter, lead data scientist at Herdify, explains how word-of-mouth marketing can help businesses during the cost-of-living crisis.
How eCommerce brands can survive the cost-of-living crisis
With the cost-of-living crisis hitting home, consumers are keeping a close eye on what they’re spending. How can brands deal with these challenging conditions?
