Herdify resources
Explore the latest news from the marketing world, insights from the data and behavioural science sectors, and guidance around word-of-mouth influence.
Have a read through our news, updates and guidance, from the good, the bad and the ugly of the marketing world to the latest in data science, behavioural science and word-of-mouth influence.
- Recent
- Blog
- Case studies
- Podcasts
2023: The year of efficiency | The Grapevine S1:10
We’re inundated with new developments in technology and automation, but does that make us more efficient?
Join the herd: Diamond Whites
We’re Diamond Whites – Europe’s leading invisible aligner and teeth whitening brand.
Direct mail is making a comeback
Discover the resurgence of direct mail in a noisy digital world. Learn how it drives engagement, influences purchases, and leverages word-of-mouth power.
Unlock the power of sustainable eCommerce | The Grapevine S1:9
Unravel the paradox of sustainability and eCommerce with Chloë Thomas. Consume less, grow more and keep optimising. Can we make it work? Let’s find out!
6 degrees of separation: The Kevin Bacon effect | The Grapevine S1:8
What can Kevin Bacon teach you about marketing? Fresh on the podcast today, Ed and Tom discuss the idea of 6 degrees of separation, otherwise known as the “small world effect”.
5 awesome ways to market an ecommerce store
Whether you run a clothing line or antique furniture ecommerce brand, there are tested and proven ways to market your online store. We explore five different ways to reach customers who are ready to buy.
6 killer ideas for ecommerce marketing in 2023
With so many options on how to promote your ecommerce business, deciding where to begin can feel paralysing. If you’re looking for some quick and easy ideas on how to develop a killer ecommerce marketing strategy, we’ve got you covered.
7 best marketing strategies for fashion ecommerce brands
Do you ever stop to wonder what life would look like if we didn’t have fashion? If trends didn’t exist or all of us just wore the same type of clothing. Here are 7 different ways that you can market your fashion brand.
The secrets behind data-driven creativity | The Grapevine S1:7
On the podcast this week, hear from Mike Taylor… In his own words, a “recovering agency owner” and author of the upcoming book, “Marketing Memetics”.
Whitepapers
How smaller businesses can beat the retail giants
Increase ROAS by 50% with a non-branded keyword strategy In “normal times”, bidding on keywords can be prohibitively expensive; right now, many brands have chosen …
Your five-point plan to marketing in an economic downturn
The future of influence in 2023 With energy bills spiralling, interest rates rising and the cost-of-living crisis starting to bite, businesses are likely to face …
How eCommerce brands can survive the cost-of-living crisis
How eCommerce brands can survive the cost-of-living crisis With the cost-of-living crisis hitting home, consumers are keeping a close eye on what they’re spending. How …
