Herdify resources

Explore the latest news from the marketing world, insights from the data and behavioural science sectors, and guidance around word-of-mouth influence.

Have a read through our news, updates and guidance, from the good, the bad and the ugly of the marketing world to the latest in data science, behavioural science and word-of-mouth influence.

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The The Grapevine | Herdify

2023: The year of efficiency | The Grapevine S1:10

We’re inundated with new developments in technology and automation, but does that make us more efficient?

Herd of cows | Herdify

Join the herd: Diamond Whites

We’re Diamond Whites – Europe’s leading invisible aligner and teeth whitening brand.

Direct mail | Herdify

Direct mail is making a comeback

Discover the resurgence of direct mail in a noisy digital world. Learn how it drives engagement, influences purchases, and leverages word-of-mouth power.

The Grapevine header | 8 May 2023 | Herdify

Unlock the power of sustainable eCommerce | The Grapevine S1:9

Unravel the paradox of sustainability and eCommerce with Chloë Thomas. Consume less, grow more and keep optimising. Can we make it work? Let’s find out!

The Grapevine header | 24 April 2023 | Herdify

6 degrees of separation: The Kevin Bacon effect | The Grapevine S1:8

What can Kevin Bacon teach you about marketing?  Fresh on the podcast today, Ed and Tom discuss the idea of 6 degrees of separation, otherwise known as the “small world effect”.

Shouting with a megaphone | Herdify

5 awesome ways to market an ecommerce store

Whether you run a clothing line or antique furniture ecommerce brand, there are tested and proven ways to market your online store. We explore five different ways to reach customers who are ready to buy.

Strength | Herdify

6 killer ideas for ecommerce marketing in 2023

With so many options on how to promote your ecommerce business, deciding where to begin can feel paralysing. If you’re looking for some quick and easy ideas on how to develop a killer ecommerce marketing strategy, we’ve got you covered.

Online fashion marketing | Herdify

7 best marketing strategies for fashion ecommerce brands

Do you ever stop to wonder what life would look like if we didn’t have fashion? If trends didn’t exist or all of us just wore the same type of clothing. Here are 7 different ways that you can market your fashion brand.

The Grapevine header | 10 April 2023 | Herdify

The secrets behind data-driven creativity | The Grapevine S1:7

On the podcast this week, hear from Mike Taylor… In his own words, a “recovering agency owner” and author of the upcoming book, “Marketing Memetics”.


Word-of-mouth customers | Herdify

How smaller businesses can beat the retail giants

Increase ROAS by 50% with a non-branded keyword strategy In “normal times”, bidding on keywords can be prohibitively expensive; right now, many brands have chosen …

Friends chatting over dinner | Herdify

Your five-point plan to marketing in an economic downturn

The future of influence in 2023 With energy bills spiralling, interest rates rising and the cost-of-living crisis starting to bite, businesses are likely to face …

Cost of living crisis | Herdify

How eCommerce brands can survive the cost-of-living crisis

How eCommerce brands can survive the cost-of-living crisis With the cost-of-living crisis hitting home, consumers are keeping a close eye on what they’re spending. How …

Friends in conversation | Herdify

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Increase ROAS by 50% with a non-branded keyword strategy

“These are the best results that we’ve seen for non-branded keywords since we started Google Ads,” says James Robinson, ecommerce manager at the Rare Tea Company.

In our free keyword strategy guide, Ed Barter, lead data scientist at Herdify, explains why brands that maintain or invest in keyword spend are more likely to win the 2023 marketing race.