Herdify resources

Explore the latest news from the marketing world, insights from the data and behavioural science sectors, and guidance around word-of-mouth influence.

Have a read through our news, updates and guidance, from the good, the bad and the ugly of the marketing world to the latest in data science, behavioural science and community influence.

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Community marketing | Herdify

Community marketing ISN’T what you think it is 

It’s a hot topic, and marketers are quite literally only scratching the surface

Keep Optimising Podcast | Herdify

Keep Optimising Podcast: Unlock e-commerce success

We couldn’t think of a better podcast to sponsor in the ecommerce space – Keep Optimising addresses all of the hot topics, and September’s episodes look to be some of the most interesting yet!

Doodrop direct marketing | Herdify

Getting the most from doordrop media planning

Unlock the secrets of effective doordrop media planning with this informative webinar from Whistl, who take you through a detailed approach for creating doordrop targeting data sets.

Travel in 2024 | Herdify

Use communities to spark 2024 travel bookings 

Will 2024’s travel bookings plummet or prevail? Unlock the power of herd mentality with behavioural science! Dive into a 5-point strategy to skyrocket early bookings. 🚀

Amazon logo | Herdify

Competing against the retail giants: How to give challengers a chance 

Struggling to compete against retail giants on a shoestring budget? Unlock the power of communities to amplify your brand’s impact!

Friends using word-of-mouth | Friends laughing and talking | Herdify

Tapping into the millennial market as behaviours change in the automotive industry 

Revolutionise your automotive marketing strategy! Discover how shifting consumer behaviours are opening doors to the millennial market. Learn to leverage technology, sustainability, and community influence for game-changing ROI. Don’t miss out!

Case study | Abel & Cole

Boost your campaigns with Herdify’s community targeting! See our case study with Abel & Cole and experience a 120% higher response rate.

Travel | Herdify

Changing consumer habits: Can travel brands stay connected with what customers want? 

Can travel brands adapt to new consumer habits? Discover the power of personalisation, community influence and how to stay connected with what customers want.

Customer loyalty | Herdify

Is there such a thing as a loyal customer in a cost-of-living crisis?

In a cost-of-living crisis, is customer loyalty a myth? Discover how harnessing community behaviour can redefine loyalty and retention for your brand.


Word-of-mouth customers | Herdify

How smaller businesses can beat the retail giants

Increase ROAS by 50% with a non-branded keyword strategy In “normal times”, bidding on keywords can be prohibitively expensive; right now, many brands have chosen …

Friends chatting over dinner | Herdify

Your five-point plan to marketing in an economic downturn

The future of influence in 2023 With energy bills spiralling, interest rates rising and the cost-of-living crisis starting to bite, businesses are likely to face …

Cost of living crisis | Herdify

How eCommerce brands can survive the cost-of-living crisis

How eCommerce brands can survive the cost-of-living crisis With the cost-of-living crisis hitting home, consumers are keeping a close eye on what they’re spending. How …

Friends in conversation | Herdify

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Ignite your brand power: Why your offline community is the real influencer

“Social communities grow more powerfully offline, yet most marketing tactics tap into the online element. 92% of word-of-mouth – the single biggest influence on consumer buying behaviour – happens offline."

~ Ed Barter, Lead data scientist at Herdify

In this free whitepaper, you’ll learn: