What do marbles and marketing have in common? Discover the secret of holding onto customers as easily as glued marbles. From Facebook to craft beer, learn how to cultivate a cohesive customer base that sticks. Don't drop the ball, focus on connectedness to amplify your marketing success. Quality beats quantity every time.
Tired of ineffective marketing strategies? Find out why brands like Huel and Gymshark are thriving by targeting communities, not demographics. Discover how behavioural science reveals the social influence that really drives buying behaviour.
Ignite your brand power: Why your offline community is the real influencer
“Social communities grow more powerfully offline, yet most marketing tactics tap into the online element. 92% of word-of-mouth – the single biggest influence on consumer buying behaviour – happens offline."