What makes one song a massive hit, and one a flop? What sets apart the popular kids? Why do 1 billion people own an iPhone, more than any other brand?
If you missed the two days of Performance Marketing World Unlocked, we’ve distilled it all into one hour!
Did you know that a conversation in the pub can drive 200 x more sales than a creative your team has laboured over for weeks?
Arthur answers some quick-fire questions on what motivates him, the challenges he’s facing right now and the importance of UGC in Mindful Chef’s growth strategy.
Supercharged referrers, retention incentives, the impact of discounting… On this week’s podcast, Ed and Tom meet Arthur Guinness, Head of acquisition at Mindful Chef.
Like many ecommerce businesses, Thomas Hal Robson-Kanu’s journey from professional footballer to experienced marketer and owner of The Tumeric Co. didn’t happen overnight.
In our latest podcast, international footballer Thomas Hal Robson-Kanu shares his story, from playing in the Premier League to setting up a hugely successful nutritional drinks business that saw a 600% increase in sales in its first two years.
This week, Ed and Tom dissect Shopify’s Commerce Trends 2023 report.
As usual, the guys take a behavioural science view, and they don’t pull any punches!
It’s no longer about a one-way dialogue from brand to consumer. Now, consumers have a voice across many channels, and they listen to each other far more than marketers, advertisers and brands.
Herdify’s Ed Barter takes a look at the research and science behind influence, and how these effect how we think about influence and marketing.
Follow Dazzle the cow and her friends as they join the Rudolph academy this Christmas. Wishing you a very merry festive season and a successful 2023 from team Herdify!
The world of digital advertising is full of audience targeting and channel decisions. And as the net is pulled ever-tighter on privacy controls, advertising performance can seem like witchcraft at times.
In our free keyword strategy guide, Ed Barter, lead data scientist at Herdify, explains why brands that maintain or invest in keyword spend are more likely to win the 2023 marketing race.