Explore the latest news from the marketing world, insights from the data and behavioural science sectors, and guidance around word-of-mouth influence.
Have a read through our news, updates and guidance, from the good, the bad and the ugly of the marketing world to the latest in data science, behavioural science and community influence.
What do marbles and marketing have in common? Discover the secret of holding onto customers as easily as glued marbles. From Facebook to craft beer, learn how to cultivate a cohesive customer base that sticks. Don't drop the ball, focus on connectedness to amplify your marketing success. Quality beats quantity every time.
Tired of ineffective marketing strategies? Find out why brands like Huel and Gymshark are thriving by targeting communities, not demographics. Discover how behavioural science reveals the social influence that really drives buying behaviour.
Perrys, a UK car dealer group, transformed their customer acquisition by partnering with Herdify. Utilising community insights, they cut costs by 9x and boosted new customer rates by 56%.
We couldn't think of a better podcast to sponsor in the ecommerce space - Keep Optimising addresses all of the hot topics, and September's episodes look to be some of the most interesting yet!
Unlock the secrets of effective doordrop media planning with this informative webinar from Whistl, who take you through a detailed approach for creating doordrop targeting data sets.
Smaller businesses can beat the retail giants with a non-branded keyword strategy... Even during an economic downturn. In this free eBook, we show you how.
Drawing on customer data over the past five years, Ed Barter, lead data scientist at Herdify, explains how word-of-mouth marketing can help businesses during the cost-of-living crisis.
With the cost-of-living crisis hitting home, consumers are keeping a close eye on what they’re spending. How can brands deal with these challenging conditions?
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Ignite your brand power: Why your offline community is the real influencer
“Social communities grow more powerfully offline, yet most marketing tactics tap into the online element. 92% of word-of-mouth – the single biggest influence on consumer buying behaviour – happens offline."