Herdify resources

Explore the latest news from the marketing world, insights from the data and behavioural science sectors, and guidance around word-of-mouth influence.

Have a read through our news, updates and guidance, from the good, the bad and the ugly of the marketing world to the latest in data science, behavioural science and community influence.

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DMA Door Drop Report

Listen to the free webinar to discover how the DMA Door Drop report can help you unlock the full potential of door drops.

Case study | Who Gives A Crap

How do you get consumers to change their habitual buying of a daily commodity and do this as a challenger brand challenging legacy brands?  

Case study | Outdoor & Cycle Concepts

Discover how Outdoor & Cycle Concepts revolutionised sales with Herdify! Increased ad clicks by 20%, conversion rates by 9% & slashed costs.

Ella’s Kitchen  | Testing their communities

Using Herdify, "Ella's Friends" were 6.3% cheaper to acquire and signups from their advertising increased by 102%.

Case study | Ella’s Kitchen

Ella's Kitchen knew they needed to do something different to reach new parents and nurture the existing ones.  

Choosing the right house to send mail to is a matter of location & timing.  

Most people follow the herd; they don't like standing out. So, getting them to change behaviour is difficult... how can we fix this?

How to apply behavioural science techniques to media planning and harness your real-world communities.

How to apply behavioural science techniques to media planning and harness your real-world communities.

Behavioural science in marketing – Nudge theory, the rule of seven.

Hearing the same recommendation multiple times from trusted sources (friends and family) in their community means consumers are more likely to subconsciously "unfilter" and remember your brand.

Case study | musicMagpie

A smart, sustainable, and trusted way to shop, rent and trade-in phones and tech, musicMagpie improved customer acquisition costs by 20% in their Herdify-identified communities, resulting in incremental revenue of 6x the monthly cost.


Word-of-mouth customers | Herdify

How smaller businesses can beat the retail giants

Smaller businesses can beat the retail giants with a non-branded keyword strategy... Even during an economic downturn. In this free eBook, we show you how.
Friends chatting over dinner | Herdify

Your five-point plan to marketing in an economic downturn

Drawing on customer data over the past five years, Ed Barter, lead data scientist at Herdify, explains how word-of-mouth marketing can help businesses during the cost-of-living crisis.
Cost of living crisis | Herdify

How eCommerce brands can survive the cost-of-living crisis

With the cost-of-living crisis hitting home, consumers are keeping a close eye on what they’re spending. How can brands deal with these challenging conditions?
Friends in conversation | Herdify

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Ignite your brand power: Why your offline community is the real influencer

“Social communities grow more powerfully offline, yet most marketing tactics tap into the online element. 92% of word-of-mouth – the single biggest influence on consumer buying behaviour – happens offline."

~ Ed Barter, Lead data scientist at Herdify

In this free whitepaper, you’ll learn: