Herdify resources
Explore the latest news from the marketing world, insights from the data and behavioural science sectors, and guidance around word-of-mouth influence.
Have a read through our news, updates and guidance, from the good, the bad and the ugly of the marketing world to the latest in data science, behavioural science and community influence.
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Community marketing ISN’T what you think it is
It’s a hot topic, and marketers are quite literally only scratching the surface
Keep Optimising Podcast: Unlock e-commerce success
We couldn’t think of a better podcast to sponsor in the ecommerce space – Keep Optimising addresses all of the hot topics, and September’s episodes look to be some of the most interesting yet!
Getting the most from doordrop media planning
Unlock the secrets of effective doordrop media planning with this informative webinar from Whistl, who take you through a detailed approach for creating doordrop targeting data sets.
Use communities to spark 2024 travel bookings
Will 2024’s travel bookings plummet or prevail? Unlock the power of herd mentality with behavioural science! Dive into a 5-point strategy to skyrocket early bookings. 🚀
Competing against the retail giants: How to give challengers a chance
Struggling to compete against retail giants on a shoestring budget? Unlock the power of communities to amplify your brand’s impact!
Tapping into the millennial market as behaviours change in the automotive industry
Revolutionise your automotive marketing strategy! Discover how shifting consumer behaviours are opening doors to the millennial market. Learn to leverage technology, sustainability, and community influence for game-changing ROI. Don’t miss out!
Case study | Abel & Cole
Boost your campaigns with Herdify’s community targeting! See our case study with Abel & Cole and experience a 120% higher response rate.
Changing consumer habits: Can travel brands stay connected with what customers want?
Can travel brands adapt to new consumer habits? Discover the power of personalisation, community influence and how to stay connected with what customers want.
Is there such a thing as a loyal customer in a cost-of-living crisis?
In a cost-of-living crisis, is customer loyalty a myth? Discover how harnessing community behaviour can redefine loyalty and retention for your brand.
Whitepapers
How smaller businesses can beat the retail giants
Increase ROAS by 50% with a non-branded keyword strategy In “normal times”, bidding on keywords can be prohibitively expensive; right now, many brands have chosen …
Your five-point plan to marketing in an economic downturn
The future of influence in 2023 With energy bills spiralling, interest rates rising and the cost-of-living crisis starting to bite, businesses are likely to face …
How eCommerce brands can survive the cost-of-living crisis
How eCommerce brands can survive the cost-of-living crisis With the cost-of-living crisis hitting home, consumers are keeping a close eye on what they’re spending. How …
