The cool kids: leading the herd astray | The Grapevine S1:6
What makes one song a massive hit, and one a flop? What sets apart the popular kids? Why do 1 billion people own an iPhone, more than any other brand?
Author: Steve Linney
Performance Marketing World 2023: The wash-up | The Grapevine S1:5
If you missed the two days of Performance Marketing World Unlocked, we’ve distilled it all into one hour!
How a conversation in the pub can drive 200x more sales than an ad | The Grapevine S1:4
Did you know that a conversation in the pub can drive 200 x more sales than a creative your team has laboured over for weeks?
On our latest podcast we chatted with Arthur Guinness, Head of acquisition at Mindful Chef
Arthur answers some quick-fire questions on what motivates him, the challenges he’s facing right now and the importance of UGC in Mindful Chef’s growth strategy.
Mindful Chef: How to win the subscription box race | The Grapevine S1:3
Supercharged referrers, retention incentives, the impact of discounting… On this week’s podcast, Ed and Tom meet Arthur Guinness, Head of acquisition at Mindful Chef.
Thomas Hal Robson-Kanu: from pro-football to proving his ecommerce stripes | The Grapevine S1:2
Like many ecommerce businesses, Thomas Hal Robson-Kanu’s journey from professional footballer to experienced marketer and owner of The Tumeric Co. didn’t happen overnight.
The behavioural science behind the phenomenal growth of The Turmeric Co.
In our latest podcast, international footballer Thomas Hal Robson-Kanu shares his story, from playing in the Premier League to setting up a hugely successful nutritional drinks business that saw a 600% increase in sales in its first two years.
Kicking off 2023 with Shopify, cookies & ecom collabs | The Grapevine S1:1
This week, Ed and Tom dissect Shopify’s Commerce Trends 2023 report.
As usual, the guys take a behavioural science view, and they don’t pull any punches!
The marketers’ monologue is dead and buried, that much we know.
It’s no longer about a one-way dialogue from brand to consumer. Now, consumers have a voice across many channels, and they listen to each other far more than marketers, advertisers and brands.
Why humans copy others, and why that’s great for marketers
Herdify’s Ed Barter takes a look at the research and science behind influence, and how these effect how we think about influence and marketing.
