Arthur answers some quick-fire questions on what motivates him, the challenges he’s facing right now and the importance of UGC in Mindful Chef’s growth strategy.
In our latest podcast, international footballer Thomas Hal Robson-Kanu shares his story, from playing in the Premier League to setting up a hugely successful nutritional drinks business that saw a 600% increase in sales in its first two years.
It’s no longer about a one-way dialogue from brand to consumer. Now, consumers have a voice across many channels, and they listen to each other far more than marketers, advertisers and brands.
Follow Dazzle the cow and her friends as they join the Rudolph academy this Christmas. Wishing you a very merry festive season and a successful 2023 from team Herdify!
The world of digital advertising is full of audience targeting and channel decisions. And as the net is pulled ever-tighter on privacy controls, advertising performance can seem like witchcraft at times.
There was a time when shopping centres and big stores ruled the retail experience. Then came ecommerce, which revolutionised physical commerce into a virtual experience. As technology keeps improving, so does shopping, and there’s a new kid on the block – social commerce.
Learn how to harness the power of word-of-mouth and use it to fuel your marketing campaigns. From generating leads to closing sales, we’ve got you covered.
It’s just over a year now since Ed Barter joined the Herdify team. We sat down with him and took a deep dive into his love of data.
Despite the financial crisis, Black Friday is still tipped for huge success this year. Here’s how to successfully market your business on Black Friday.
Use our calculator to find out how much word-of-mouth targeting could increase your Black Friday revenue by.
In this article, we’ll discuss why word-of-mouth works and ways to create offline word-of-mouth conversations. Let’s get started.
Herd behaviour is part of what makes us human. We love to belong and that’s a natural psychological need. Word-of-mouth marketing works for that single reason.
In our free keyword strategy guide, Ed Barter, lead data scientist at Herdify, explains why brands that maintain or invest in keyword spend are more likely to win the 2023 marketing race.