Herdify blog

Have a read through our news, updates and guidance, from the good, the bad and the ugly of the marketing world to the latest in data science, behavioural science and word-of-mouth influence.

On our latest podcast we chatted with Arthur Guinness, Head of acquisition at Mindful Chef

Arthur answers some quick-fire questions on what motivates him, the challenges he’s facing right now and the importance of UGC in Mindful Chef’s growth strategy.

The Turmeric Co.

The behavioural science behind the phenomenal growth of The Turmeric Co. 

In our latest podcast, international footballer Thomas Hal Robson-Kanu shares his story, from playing in the Premier League to setting up a hugely successful nutritional drinks business that saw a 600% increase in sales in its first two years.


The marketers’ monologue is dead and buried, that much we know. 

It’s no longer about a one-way dialogue from brand to consumer. Now, consumers have a voice across many channels, and they listen to each other far more than marketers, advertisers and brands.

Ho, ho, Herdify!

Follow Dazzle the cow and her friends as they join the Rudolph academy this Christmas. Wishing you a very merry festive season and a successful 2023 from team Herdify!

Word-of-mouth | Friends laughing and talking | Herdify

What advertising channels are best for your campaigns?

The world of digital advertising is full of audience targeting and channel decisions. And as the net is pulled ever-tighter on privacy controls, advertising performance can seem like witchcraft at times.

Shopping centre | Herdify Word-of-mouth

The rise of social commerce and what it means for your 2023 marketing strategy

There was a time when shopping centres and big stores ruled the retail experience. Then came ecommerce, which revolutionised physical commerce into a virtual experience. As technology keeps improving, so does shopping, and there’s a new kid on the block – social commerce.

Women using a megaphone | Word-of-mouth | Herdify

How word-of-mouth can influence the marketing funnel

Learn how to harness the power of word-of-mouth and use it to fuel your marketing campaigns. From generating leads to closing sales, we’ve got you covered.

Ask the Herd: Ed Barter | Herdify

Ask the Herd: Ed Barter

It’s just over a year now since Ed Barter joined the Herdify team. We sat down with him and took a deep dive into his love of data.

Black Friday shopper | Herdify

9 tips, tricks & trends for Black Friday marketing in 2022

Despite the financial crisis, Black Friday is still tipped for huge success this year. Here’s how to successfully market your business on Black Friday.

Black Friday word-of-mouth calculator | Herdify

Why targeting offline word-of-mouth will turbocharge your Black Friday 

Use our calculator to find out how much word-of-mouth targeting could increase your Black Friday revenue by.

Friends using word-of-mouth | Friends laughing and talking | Herdify

How to create word-of-mouth

In this article, we’ll discuss why word-of-mouth works and ways to create offline word-of-mouth conversations. Let’s get started.

Word-of-mouth | Friends laughing and talking | Herdify

5 times word-of-mouth worked for a brand

Herd behaviour is part of what makes us human. We love to belong and that’s a natural psychological need. Word-of-mouth marketing works for that single reason.

Friends in conversation | Herdify

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Increase ROAS by 50% with a non-branded keyword strategy

“These are the best results that we’ve seen for non-branded keywords since we started Google Ads,” says James Robinson, ecommerce manager at the Rare Tea Company.

In our free keyword strategy guide, Ed Barter, lead data scientist at Herdify, explains why brands that maintain or invest in keyword spend are more likely to win the 2023 marketing race.