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Travel | Herdify

Changing consumer habits: Can travel brands stay connected with what customers want? 

Can travel brands adapt to new consumer habits? Discover the power of personalisation, community influence and how to stay connected with what customers want.

Customer loyalty | Herdify

Is there such a thing as a loyal customer in a cost-of-living crisis?

In a cost-of-living crisis, is customer loyalty a myth? Discover how harnessing community behaviour can redefine loyalty and retention for your brand.

New car | Herdify

The online vs offline conundrum for the automotive industry

Struggling with the online vs offline conundrum in the automotive industry? Shift gears and uncover insights into modern marketing strategies for a digital era.

The Grapevine | Herdify

The new car club community

Without stock to sell, car marketers have been forced to shift their strategies – and that means keeping existing customers and prospects happy while they wait months, sometimes years, for their new car.

The Grapevine | Herdify

Time to rethink the Christmas Baileys?

Economic headwinds mean that consumers are planning to cut back on Christmas spend, and looking for discounts where possible.

In this mini “sun-lounger” podcast, we look into how spending behaviours are changing, and what impact that will have on retailers.

The Grapevine | Herdify

How to max your communities for post-summer travel

According to Hopper’s 2023 Travel Trends Report, people are booking holidays at the last minute more than ever before.

In this mini “sun-lounger” podcast, we ask whether this a good thing for marketers when it comes to thinking about shoulder season? Is there still time to market to those people who haven’t yet booked for September and beyond?

Travel | Herdify

Building trust in travel  

So-called “travel chaos” in post-pandemic years (cancelled flights, over-booked hotels, inefficient communication) has left consumers with diminishing trust in the travel industry.

New car in 2023 | Herdify

How to ride the September registration high 

Harness your brand’s real-world communities to reverse the declining loyalty trend

Pepper Sq | Herdify

Case study | Pepper Sq

Dive into Pepper Sq’s journey with Herdify: optimising ad spend, skyrocketing revenues, & enhancing brand awareness in strong communities.

Friends in conversation | Herdify

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Ignite your brand power: Why your offline community is the real influencer

“Social communities grow more powerfully offline, yet most marketing tactics tap into the online element. 92% of word-of-mouth – the single biggest influence on consumer buying behaviour – happens offline."

~ Ed Barter, Lead data scientist at Herdify

In this free whitepaper, you’ll learn: