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Have a read through our news, updates and guidance, from the good, the bad and the ugly of the marketing world to the latest in data science, behavioural science and word-of-mouth influence.

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Doodrop direct marketing | Herdify

Getting the most from doordrop media planning

Unlock the secrets of effective doordrop media planning with this informative webinar from Whistl, who take you through a detailed approach for creating doordrop targeting data sets.
Travel in 2024 | Herdify

Use communities to spark 2024 travel bookings 

Will 2024's travel bookings plummet or prevail? Unlock the power of herd mentality with behavioural science! Dive into a 5-point strategy to skyrocket early bookings. 🚀
Amazon logo | Herdify

Competing against the retail giants: How to give challengers a chance 

Struggling to compete against retail giants on a shoestring budget? Unlock the power of communities to amplify your brand's impact!
Friends using word-of-mouth | Friends laughing and talking | Herdify

Tapping into the millennial market as behaviours change in the automotive industry 

Revolutionise your automotive marketing strategy! Discover how shifting consumer behaviours are opening doors to the millennial market. Learn to leverage technology, sustainability, and community influence for game-changing ROI. Don't miss out!

Case study | Abel & Cole

Boost your campaigns with Herdify's community targeting! See our case study with Abel & Cole and experience a 120% higher response rate.
Travel | Herdify

Changing consumer habits: Can travel brands stay connected with what customers want? 

Can travel brands adapt to new consumer habits? Discover the power of personalisation, community influence and how to stay connected with what customers want.
Customer loyalty | Herdify

Is there such a thing as a loyal customer in a cost-of-living crisis?

In a cost-of-living crisis, is customer loyalty a myth? Discover how harnessing community behaviour can redefine loyalty and retention for your brand.
New car | Herdify

The online vs offline conundrum for the automotive industry

Struggling with the online vs offline conundrum in the automotive industry? Shift gears and uncover insights into modern marketing strategies for a digital era.
The Grapevine | Herdify

The new car club community

Without stock to sell, car marketers have been forced to shift their strategies – and that means keeping existing customers and prospects happy while they wait months, sometimes years, for their new car.
Friends in conversation | Herdify

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Ignite your brand power: Why your offline community is the real influencer

“Social communities grow more powerfully offline, yet most marketing tactics tap into the online element. 92% of word-of-mouth – the single biggest influence on consumer buying behaviour – happens offline."

~ Ed Barter, Lead data scientist at Herdify

In this free whitepaper, you’ll learn: