Herdify blog
Have a read through our news, updates and guidance, from the good, the bad and the ugly of the marketing world to the latest in data science, behavioural science and word-of-mouth influence.
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Time to rethink the Christmas Baileys?
Economic headwinds mean that consumers are planning to cut back on Christmas spend, and looking for discounts where possible. In this mini “sun-lounger” podcast, we look into how spending behaviours are changing, and what impact that will have on retailers.
How to max your communities for post-summer travel
According to Hopper’s 2023 Travel Trends Report, people are booking holidays at the last minute more than ever before. In this mini “sun-lounger” podcast, we ask whether this a good thing for marketers when it comes to thinking about shoulder season? Is there still time to market to those people who haven’t yet booked for September and beyond?
Building trust in travel
So-called “travel chaos” in post-pandemic years (cancelled flights, over-booked hotels, inefficient communication) has left consumers with diminishing trust in the travel industry.
How to ride the September registration high
Harness your brand’s real-world communities to reverse the declining loyalty trend
Case study | Pepper Sq
Dive into Pepper Sq's journey with Herdify: optimising ad spend, skyrocketing revenues, & enhancing brand awareness in strong communities.
Is it time to take on Amazon?
Here’s how YOUR communities can make keywords work for you again
Community: Exponential growth from word-of-mouth
Herdify’s CMO Victoria Murden joins the Keep Optimising podcast to share what a community looks like for an eCommerce brand.
Case study | Rare Tea Company
Uncover how the Rare Tea Company boosted conversions, halved CPC, & soared in non-branded keyword rankings with Herdify's strategy. Intrigued? Click here!
Case study | LTV
Explore how Herdify transformed a UK meal prep service, reducing churn rates, boosting repeat purchases, and raising revenue by over £15,000 monthly!
