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Have a read through our news, updates and guidance, from the good, the bad and the ugly of the marketing world to the latest in data science, behavioural science and word-of-mouth influence.

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Travel | Herdify

Building trust in travel  

So-called “travel chaos” in post-pandemic years (cancelled flights, over-booked hotels, inefficient communication) has left consumers with diminishing trust in the travel industry.
New car in 2023 | Herdify

How to ride the September registration high 

Harness your brand’s real-world communities to reverse the declining loyalty trend

Case study | Pepper Sq

Dive into Pepper Sq's journey with Herdify: optimising ad spend, skyrocketing revenues, & enhancing brand awareness in strong communities.
Amazon logo | Herdify

Is it time to take on Amazon? 

Here’s how YOUR communities can make keywords work for you again
Community: Exponential Growth from Word-of-Mouth with Victoria Murden | Keep Optimising | Herdify

Community: Exponential growth from word-of-mouth

Herdify’s CMO Victoria Murden joins the Keep Optimising podcast to share what a community looks like for an eCommerce brand.

Case study | Rare Tea Company

Uncover how the Rare Tea Company boosted conversions, halved CPC, & soared in non-branded keyword rankings with Herdify's strategy. Intrigued? Click here!

Case study | LTV

Explore how Herdify transformed a UK meal prep service, reducing churn rates, boosting repeat purchases, and raising revenue by over £15,000 monthly!

Case study | Bshirt

Discover Bshirt's journey, leveraging Herdify's data insights to optimise ad spend, multiply revenues and foster a community of brand advocates. Learn more!

Case study | Axel Arigato

Find out how targeting customers who have been exposed to Axel Arigato through word-of-mouth has benefited their marketing campaigns.
Friends in conversation | Herdify

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Ignite your brand power: Why your offline community is the real influencer

“Social communities grow more powerfully offline, yet most marketing tactics tap into the online element. 92% of word-of-mouth – the single biggest influence on consumer buying behaviour – happens offline."

~ Ed Barter, Lead data scientist at Herdify

In this free whitepaper, you’ll learn: