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Have a read through our news, updates and guidance, from the good, the bad and the ugly of the marketing world to the latest in data science, behavioural science and word-of-mouth influence.

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Friends in conversation | Herdify

How to use intent data to grow ROI and sales

Understanding when a potential customer is ready to buy is crucial to any business – big or small. This blog looks at how you can use intent data to grow your ROI and boost sales.
Smiling marketer

The data and marketing trends in 2022 you need to know

When Christmas decorations start to spring up, it’s only natural that we look to the future and wonder what 2022 has in store for us all. What are the trends in data and marketing going to look like?
Dartboard

Can’t we just use our CRM data to target locations?

Data may well be the new oil of the 21st century but, with the upcoming changes to cookies and third-party data, it’s all about first-party data. You need to own your own data and you need to use it wisely.
Subway advertising / GDlabs

How to spread your marketing message from person to person, for free

In the next 3 minutes, I’m going to give you a deep dive into the different ways ideas spread and how you can use this to identify and harness word of mouth in your marketing to get your messages moving between people for free.
Book store shelves

Top 3 books for marketers looking to understand data

How messages move between people is fundamental for Marketers. If your message gets to one person and then stops, you have to work very hard vs a message that is freely passed between people.
Red car / Baader-Meinhof Phenomenon

The science behind why new customers ignore you – and how to fix it

We all like to think that we’re unique, but we’re not that different deep down. As marketing and salespeople, we need to tap into how our customers' mind works. In this blog, we’ll show you how.
Ed Barter - lead data scientist, GDlabs

Herdify grows senior team with Ed Barter named Lead Data Scientist

UK based GDlabs, an AI audience targeting and intelligence platform, has today added a key new hire to the team. Ed Barter, who has a PhD in network science, with research experience in AI, becomes Lead Data Scientist.
Albert Einstein graffiti

Albert Einstein’s theories of marketing compound interest

Albert Einstein reportedly said “Compound interest is the eighth wonder of the world. He who understands it, earns it. He who doesn’t, pays it.”
Data lights

Is first-party data the new marketing currency in customer targeting?

The next few years present a mix of challenges and opportunities for marketers. The most progressive marketers stand to make gains on the brands not able to respond.
Friends in conversation | Herdify

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Ignite your brand power: Why your offline community is the real influencer

“Social communities grow more powerfully offline, yet most marketing tactics tap into the online element. 92% of word-of-mouth – the single biggest influence on consumer buying behaviour – happens offline."

~ Ed Barter, Lead data scientist at Herdify

In this free whitepaper, you’ll learn: