Category: Blog

Ho, ho, Herdify!

Follow Dazzle the cow and her friends as they join the Rudolph academy this Christmas. Wishing you a very merry festive season and a successful 2023 from team Herdify!

Ask the Herd: Ed Barter | Herdify

Ask the Herd: Ed Barter

It’s just over a year now since Ed Barter joined the Herdify team. We sat down with him and took a deep dive into his love of data.

Friends in conversation | Herdify

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Increase ROAS by 50% with a non-branded keyword strategy

“These are the best results that we’ve seen for non-branded keywords since we started Google Ads,” says James Robinson, ecommerce manager at the Rare Tea Company.

In our free keyword strategy guide, Ed Barter, lead data scientist at Herdify, explains why brands that maintain or invest in keyword spend are more likely to win the 2023 marketing race.