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Category: Blog

Ask the Herd: Ed Barter | Herdify

Ask the Herd: Ed Barter

It’s just over a year now since Ed Barter joined the Herdify team. We sat down with him and took a deep dive into his love of data.

Friends using word-of-mouth | Friends laughing and talking | Herdify

How to create word-of-mouth

In this article, we’ll discuss why word-of-mouth works and ways to create offline word-of-mouth conversations. Let’s get started.

Friends in conversation | Herdify

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Ignite your brand power: Why your offline community is the real influencer

“Social communities grow more powerfully offline, yet most marketing tactics tap into the online element. 92% of word-of-mouth – the single biggest influence on consumer buying behaviour – happens offline."

~ Ed Barter, Lead data scientist at Herdify

In this free whitepaper, you’ll learn: