What does word-of-mouth marketing mean today?
How often have you been on the hunt for a new skincare product, local restaurant recommendation or dinner subscription service, and turned to friends or relatives for ideas and opinions?
Category: Blog
Get your eCommerce campaigns rocking, even on a budget
With less money in people’s pockets and battling brands with larger budgets, how do you get your eCommerce campaigns rocking? You do it through focused targeting.
How to get your Google Ads in front of the right customers
The whole point of spending money with Google Ads is to get your ads in front of the right people. Yet, many ads are missing out on doing that by not using word-of-mouth as a factor. In this blog, we’ll show you how you can do that.
How to use intent data to grow ROI and sales
Understanding when a potential customer is ready to buy is crucial to any business – big or small. This blog looks at how you can use intent data to grow your ROI and boost sales.
The data and marketing trends in 2022 you need to know
When Christmas decorations start to spring up, it’s only natural that we look to the future and wonder what 2022 has in store for us all. What are the trends in data and marketing going to look like?
Can’t we just use our CRM data to target locations?
Data may well be the new oil of the 21st century but, with the upcoming changes to cookies and third-party data, it’s all about first-party data. You need to own your own data and you need to use it wisely.
How to spread your marketing message from person to person, for free
In the next 3 minutes, I’m going to give you a deep dive into the different ways ideas spread and how you can use this to identify and harness word of mouth in your marketing to get your messages moving between people for free.
Top 3 books for marketers looking to understand data
How messages move between people is fundamental for Marketers. If your message gets to one person and then stops, you have to work very hard vs a message that is freely passed between people.
The science behind why new customers ignore you – and how to fix it
We all like to think that we’re unique, but we’re not that different deep down. As marketing and salespeople, we need to tap into how our customers’ mind works. In this blog, we’ll show you how.
Herdify grows senior team with Ed Barter named Lead Data Scientist
UK based GDlabs, an AI audience targeting and intelligence platform, has today added a key new hire to the team. Ed Barter, who has a PhD in network science, with research experience in AI, becomes Lead Data Scientist.
