
Why humans copy others, and why that’s great for marketers
Herdify’s Ed Barter takes a look at the research and science behind influence, and how these effect how we think about influence and marketing.
Herdify’s Ed Barter takes a look at the research and science behind influence, and how these effect how we think about influence and marketing.
Use our calculator to find out how much word-of-mouth targeting could increase your Black Friday revenue by.
In this article, we’ll discuss why word-of-mouth works and ways to create offline word-of-mouth conversations. Let’s get started.
To increase your market share, you have to increase your spend, right? Well, it’s certainly one method, but if you tap into the power of word-of-mouth, you can increase ROI while keeping your budget where it is.
Herdify have been working with many UK-based subscription businesses, and all have the same problem. They had experienced strong growth but were witnessing declining organic traffic and diminishing returns from the advertising spend. In short, they were spending more and getting less.
Herdify worked with the UK division of a global cyber security business to increase their sales and marketing effectiveness. Here we show the steps from start to finish that resulted in a 184% ROI.
Find out where your real-world communities exist
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