Category: Ecommerce insights

Friends using word-of-mouth | Friends laughing and talking | Herdify

How to create word-of-mouth

In this article, we’ll discuss why word-of-mouth works and ways to create offline word-of-mouth conversations. Let’s get started.

Friends in conversation | Herdify

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Increase ROAS by 50% with a non-branded keyword strategy

“These are the best results that we’ve seen for non-branded keywords since we started Google Ads,” says James Robinson, ecommerce manager at the Rare Tea Company.

In our free keyword strategy guide, Ed Barter, lead data scientist at Herdify, explains why brands that maintain or invest in keyword spend are more likely to win the 2023 marketing race.