What makes one song a massive hit, and one a flop? What sets apart the popular kids? Why do 1 billion people own an iPhone, more than any other brand?

If you missed the two days of Performance Marketing World Unlocked, we’ve distilled it all into one hour!

Did you know that a conversation in the pub can drive 200 x more sales than a creative your team has laboured over for weeks?

Supercharged referrers, retention incentives, the impact of discounting… On this week’s podcast, Ed and Tom meet Arthur Guinness, Head of acquisition at Mindful Chef.

Like many ecommerce businesses, Thomas Hal Robson-Kanu’s journey from professional footballer to experienced marketer and owner of The Tumeric Co. didn’t happen overnight. 

This week, Ed and Tom dissect Shopify’s Commerce Trends 2023 report.

As usual, the guys take a behavioural science view, and they don’t pull any punches!