The new car club community
Without stock to sell, car marketers have been forced to shift their strategies – and that means keeping existing customers and prospects happy while they wait months, sometimes years, for their new car.
Category: Podcasts
Time to rethink the Christmas Baileys?
Economic headwinds mean that consumers are planning to cut back on Christmas spend, and looking for discounts where possible.
In this mini “sun-lounger” podcast, we look into how spending behaviours are changing, and what impact that will have on retailers.
How to max your communities for post-summer travel
According to Hopper’s 2023 Travel Trends Report, people are booking holidays at the last minute more than ever before.
In this mini “sun-lounger” podcast, we ask whether this a good thing for marketers when it comes to thinking about shoulder season? Is there still time to market to those people who haven’t yet booked for September and beyond?
Community: Exponential growth from word-of-mouth
Herdify’s CMO Victoria Murden joins the Keep Optimising podcast to share what a community looks like for an eCommerce brand.
Human behaviour: influencing consumer change | The Grapevine S1:11
It was our absolute pleasure to welcome the brilliant Richard Shotton, bestselling author and expert in applying behavioural science to marketing, on our last podcast of the season.
2023: The year of efficiency | The Grapevine S1:10
We’re inundated with new developments in technology and automation, but does that make us more efficient?
Unlock the power of sustainable eCommerce | The Grapevine S1:9
Unravel the paradox of sustainability and eCommerce with Chloë Thomas. Consume less, grow more and keep optimising. Can we make it work? Let’s find out!
6 degrees of separation: The Kevin Bacon effect | The Grapevine S1:8
What can Kevin Bacon teach you about marketing? Fresh on the podcast today, Ed and Tom discuss the idea of 6 degrees of separation, otherwise known as the “small world effect”.
The secrets behind data-driven creativity | The Grapevine S1:7
On the podcast this week, hear from Mike Taylor… In his own words, a “recovering agency owner” and author of the upcoming book, “Marketing Memetics”.
The cool kids: leading the herd astray | The Grapevine S1:6
What makes one song a massive hit, and one a flop? What sets apart the popular kids? Why do 1 billion people own an iPhone, more than any other brand?
