Category: Podcasts

The Grapevine | Herdify

The new car club community

Without stock to sell, car marketers have been forced to shift their strategies – and that means keeping existing customers and prospects happy while they wait months, sometimes years, for their new car.

The Grapevine | Herdify

Time to rethink the Christmas Baileys?

Economic headwinds mean that consumers are planning to cut back on Christmas spend, and looking for discounts where possible.

In this mini “sun-lounger” podcast, we look into how spending behaviours are changing, and what impact that will have on retailers.

The Grapevine | Herdify

How to max your communities for post-summer travel

According to Hopper’s 2023 Travel Trends Report, people are booking holidays at the last minute more than ever before.

In this mini “sun-lounger” podcast, we ask whether this a good thing for marketers when it comes to thinking about shoulder season? Is there still time to market to those people who haven’t yet booked for September and beyond?

Friends in conversation | Herdify

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Ignite your brand power: Why your offline community is the real influencer

“Social communities grow more powerfully offline, yet most marketing tactics tap into the online element. 92% of word-of-mouth – the single biggest influence on consumer buying behaviour – happens offline."

~ Ed Barter, Lead data scientist at Herdify

In this free whitepaper, you’ll learn: