Ecommerce insights

This is where you’ll find detailed insights on the state-of-play in the ecommerce world, with the latest research from our data scientists. We publish an insights piece every month and you’ll find actionable strategies in each one.


Word-of-mouth customers | Herdify

How smaller businesses can beat the retail giants

Increase ROAS by 50% with a non-branded keyword strategy In “normal times”, bidding on keywords can be prohibitively expensive; right now, many brands have chosen …

Friends chatting over dinner | Herdify

Your five-point plan to marketing in an economic downturn

The future of influence in 2023 With energy bills spiralling, interest rates rising and the cost-of-living crisis starting to bite, businesses are likely to face …

Cost of living crisis | Herdify

How eCommerce brands can survive the cost-of-living crisis

How eCommerce brands can survive the cost-of-living crisis With the cost-of-living crisis hitting home, consumers are keeping a close eye on what they’re spending. How …

Blog posts

Why humans copy others, and why that’s great for marketers

Herdify’s Ed Barter takes a look at the research and science behind influence, and how these effect how we think about influence and marketing.

Black Friday word-of-mouth calculator | Herdify

Why targeting offline word-of-mouth will turbocharge your Black Friday 

Use our calculator to find out how much word-of-mouth targeting could increase your Black Friday revenue by.

Friends using word-of-mouth | Friends laughing and talking | Herdify

How to create word-of-mouth

In this article, we’ll discuss why word-of-mouth works and ways to create offline word-of-mouth conversations. Let’s get started.

Online credit card payment

How to grow eCommerce market share without increasing ad spend

To increase your market share, you have to increase your spend, right? Well, it’s certainly one method, but if you tap into the power of word-of-mouth, you can increase ROI while keeping your budget where it is.

Do something great | Herdify

How subscription businesses such as Spotify, Hello Fresh or Xero could smash their growth targets with Herdify

Herdify have been working with many UK-based subscription businesses, and all have the same problem. They had experienced strong growth but were witnessing declining organic traffic and diminishing returns from the advertising spend. In short, they were spending more and getting less.

Computer mother board

The story behind 184% ROI for a cyber security customer

Herdify worked with the UK division of a global cyber security business to increase their sales and marketing effectiveness. Here we show the steps from start to finish that resulted in a 184% ROI.

Friends in conversation | Herdify

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Increase ROAS by 50% with a non-branded keyword strategy

“These are the best results that we’ve seen for non-branded keywords since we started Google Ads,” says James Robinson, ecommerce manager at the Rare Tea Company.

In our free keyword strategy guide, Ed Barter, lead data scientist at Herdify, explains why brands that maintain or invest in keyword spend are more likely to win the 2023 marketing race.