This is where you’ll find detailed insights on the state-of-play in the ecommerce world, with the latest research from our data scientists. We publish an insights piece every month and you’ll find actionable strategies in each one.
To increase your market share, you have to increase your spend, right? Well, it’s certainly one method, but if you tap into the power of word-of-mouth, you can increase ROI while keeping your budget where it is.
Herdify have been working with many UK-based subscription businesses, and all have the same problem. They had experienced strong growth but were witnessing declining organic traffic and diminishing returns from the advertising spend. In short, they were spending more and getting less.
Ignite your brand power: Why your offline community is the real influencer
“Social communities grow more powerfully offline, yet most marketing tactics tap into the online element. 92% of word-of-mouth – the single biggest influence on consumer buying behaviour – happens offline."