Increase ROAS by 50% with a non-branded keyword strategy In “normal times”, bidding on keywords can be prohibitively expensive; right now, many brands have chosen …
The future of influence in 2023 With energy bills spiralling, interest rates rising and the cost-of-living crisis starting to bite, businesses are likely to face …
How eCommerce brands can survive the cost-of-living crisis With the cost-of-living crisis hitting home, consumers are keeping a close eye on what they’re spending. How …
Herdify’s Ed Barter takes a look at the research and science behind influence, and how these effect how we think about influence and marketing.
Use our calculator to find out how much word-of-mouth targeting could increase your Black Friday revenue by.
In this article, we’ll discuss why word-of-mouth works and ways to create offline word-of-mouth conversations. Let’s get started.
To increase your market share, you have to increase your spend, right? Well, it’s certainly one method, but if you tap into the power of word-of-mouth, you can increase ROI while keeping your budget where it is.
Herdify have been working with many UK-based subscription businesses, and all have the same problem. They had experienced strong growth but were witnessing declining organic traffic and diminishing returns from the advertising spend. In short, they were spending more and getting less.
Herdify worked with the UK division of a global cyber security business to increase their sales and marketing effectiveness. Here we show the steps from start to finish that resulted in a 184% ROI.
In our free keyword strategy guide, Ed Barter, lead data scientist at Herdify, explains why brands that maintain or invest in keyword spend are more likely to win the 2023 marketing race.