Ecommerce insights

This is where you’ll find detailed insights on the state-of-play in the ecommerce world, with the latest research from our data scientists. We publish an insights piece every month and you’ll find actionable strategies in each one.


Apply your behaviour science techniques, harness your real-world communities and power up your growth strategy

Ignite your brand power: Why your offline community is the real influencer “Social communities grow more powerfully offline, yet most marketing tactics tap into the ...
Word-of-mouth customers | Herdify

How smaller businesses can beat the retail giants

Smaller businesses can beat the retail giants with a non-branded keyword strategy... Even during an economic downturn. In this free eBook, we show you how.
Friends chatting over dinner | Herdify

Your five-point plan to marketing in an economic downturn

Drawing on customer data over the past five years, Ed Barter, lead data scientist at Herdify, explains how word-of-mouth marketing can help businesses during the ...
Cost of living crisis | Herdify

How eCommerce brands can survive the cost-of-living crisis

With the cost-of-living crisis hitting home, consumers are keeping a close eye on what they’re spending. How can brands deal with these challenging conditions?

Blog posts

Why humans copy others, and why that’s great for marketers

Herdify's Ed Barter takes a look at the research and science behind influence, and how these effect how we think about influence and marketing.
Black Friday word-of-mouth calculator | Herdify

Why targeting offline communities will turbocharge your Black Friday 

Use our calculator to find out how much word-of-mouth targeting could increase your Black Friday revenue by.
Friends using word-of-mouth | Friends laughing and talking | Herdify

How to create word-of-mouth

In this article, we’ll discuss why word-of-mouth works and ways to create offline word-of-mouth conversations. Let’s get started.
Online credit card payment

How to grow eCommerce market share without increasing ad spend

To increase your market share, you have to increase your spend, right? Well, it’s certainly one method, but if you tap into the power of word-of-mouth, you can increase ROI while keeping your budget where it is.
Do something great | Herdify

How subscription businesses such as Spotify, Hello Fresh or Xero could smash their growth targets with Herdify

Herdify have been working with many UK-based subscription businesses, and all have the same problem. They had experienced strong growth but were witnessing declining organic traffic and diminishing returns from the advertising spend. In short, they were spending more and getting less.
Computer mother board

The story behind 184% ROI for a cyber security customer

Herdify worked with the UK division of a global cyber security business to increase their sales and marketing effectiveness. Here we show the steps from start to finish that resulted in a 184% ROI.
Friends in conversation | Herdify

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Ignite your brand power: Why your offline community is the real influencer

“Social communities grow more powerfully offline, yet most marketing tactics tap into the online element. 92% of word-of-mouth – the single biggest influence on consumer buying behaviour – happens offline."

~ Ed Barter, Lead data scientist at Herdify

In this free whitepaper, you’ll learn: