Herdify resources

Explore the latest news from the marketing world, insights from the data and behavioural science sectors, and guidance around word-of-mouth influence.

Have a read through our news, updates and guidance, from the good, the bad and the ugly of the marketing world to the latest in data science, behavioural science and community influence.

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New car | Herdify

The online vs offline conundrum for the automotive industry

Struggling with the online vs offline conundrum in the automotive industry? Shift gears and uncover insights into modern marketing strategies for a digital era.

The Grapevine | Herdify

The new car club community

Without stock to sell, car marketers have been forced to shift their strategies – and that means keeping existing customers and prospects happy while they wait months, sometimes years, for their new car.

The Grapevine | Herdify

Time to rethink the Christmas Baileys?

Economic headwinds mean that consumers are planning to cut back on Christmas spend, and looking for discounts where possible.

In this mini “sun-lounger” podcast, we look into how spending behaviours are changing, and what impact that will have on retailers.

The Grapevine | Herdify

How to max your communities for post-summer travel

According to Hopper’s 2023 Travel Trends Report, people are booking holidays at the last minute more than ever before.

In this mini “sun-lounger” podcast, we ask whether this a good thing for marketers when it comes to thinking about shoulder season? Is there still time to market to those people who haven’t yet booked for September and beyond?

Travel | Herdify

Building trust in travel  

So-called “travel chaos” in post-pandemic years (cancelled flights, over-booked hotels, inefficient communication) has left consumers with diminishing trust in the travel industry.

New car in 2023 | Herdify

How to ride the September registration high 

Harness your brand’s real-world communities to reverse the declining loyalty trend

Pepper Sq | Herdify

Case study | Pepper Sq

Dive into Pepper Sq’s journey with Herdify: optimising ad spend, skyrocketing revenues, & enhancing brand awareness in strong communities.

Amazon logo | Herdify

Is it time to take on Amazon? 

Here’s how YOUR communities can make keywords work for you again

Community: Exponential Growth from Word-of-Mouth with Victoria Murden | Keep Optimising | Herdify

Community: Exponential growth from word-of-mouth

Herdify’s CMO Victoria Murden joins the Keep Optimising podcast to share what a community looks like for an eCommerce brand.

Whitepapers

Word-of-mouth customers | Herdify

How smaller businesses can beat the retail giants

Increase ROAS by 50% with a non-branded keyword strategy In “normal times”, bidding on keywords can be prohibitively expensive; right now, many brands have chosen …

Friends chatting over dinner | Herdify

Your five-point plan to marketing in an economic downturn

The future of influence in 2023 With energy bills spiralling, interest rates rising and the cost-of-living crisis starting to bite, businesses are likely to face …

Cost of living crisis | Herdify

How eCommerce brands can survive the cost-of-living crisis

How eCommerce brands can survive the cost-of-living crisis With the cost-of-living crisis hitting home, consumers are keeping a close eye on what they’re spending. How …

Friends in conversation | Herdify

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Ignite your brand power: Why your offline community is the real influencer

“Social communities grow more powerfully offline, yet most marketing tactics tap into the online element. 92% of word-of-mouth – the single biggest influence on consumer buying behaviour – happens offline."

~ Ed Barter, Lead data scientist at Herdify

In this free whitepaper, you’ll learn: