Herdify resources

Explore the latest news from the marketing world, insights from the data and behavioural science sectors, and guidance around word-of-mouth influence.

Have a read through our news, updates and guidance, from the good, the bad and the ugly of the marketing world to the latest in data science, behavioural science and community influence.

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Marbles | Herdify

What do marbles and marketing have in common?

What do marbles and marketing have in common? Discover the secret of holding onto customers as easily as glued marbles. From Facebook to craft beer, learn how to cultivate a cohesive customer base that sticks. Don't drop the ball, focus on connectedness to amplify your marketing success. Quality beats quantity every time.
Lone individual

Are you still marketing to individuals? 

Tired of ineffective marketing strategies? Find out why brands like Huel and Gymshark are thriving by targeting communities, not demographics. Discover how behavioural science reveals the social influence that really drives buying behaviour.
Netflix | Herdify

Did you know that Netflix almost failed? 

It’s Friday story time. And this one is the tale of Netflix’s growth.

Case study | Perrys

Perrys, a UK car dealer group, transformed their customer acquisition by partnering with Herdify. Utilising community insights, they cut costs by 9x and boosted new customer rates by 56%.
Community marketing | Herdify

Community marketing ISN’T what you think it is 

It's a hot topic, and marketers are quite literally only scratching the surface
Keep Optimising Podcast | Herdify

Keep Optimising Podcast: Unlock e-commerce success

We couldn't think of a better podcast to sponsor in the ecommerce space - Keep Optimising addresses all of the hot topics, and September's episodes look to be some of the most interesting yet!
Doodrop direct marketing | Herdify

Getting the most from doordrop media planning

Unlock the secrets of effective doordrop media planning with this informative webinar from Whistl, who take you through a detailed approach for creating doordrop targeting data sets.
Travel in 2024 | Herdify

Use communities to spark 2024 travel bookings 

Will 2024's travel bookings plummet or prevail? Unlock the power of herd mentality with behavioural science! Dive into a 5-point strategy to skyrocket early bookings. 🚀
Amazon logo | Herdify

Competing against the retail giants: How to give challengers a chance 

Struggling to compete against retail giants on a shoestring budget? Unlock the power of communities to amplify your brand's impact!


Word-of-mouth customers | Herdify

How smaller businesses can beat the retail giants

Smaller businesses can beat the retail giants with a non-branded keyword strategy... Even during an economic downturn. In this free eBook, we show you how.
Friends chatting over dinner | Herdify

Your five-point plan to marketing in an economic downturn

Drawing on customer data over the past five years, Ed Barter, lead data scientist at Herdify, explains how word-of-mouth marketing can help businesses during the cost-of-living crisis.
Cost of living crisis | Herdify

How eCommerce brands can survive the cost-of-living crisis

With the cost-of-living crisis hitting home, consumers are keeping a close eye on what they’re spending. How can brands deal with these challenging conditions?
Friends in conversation | Herdify

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Ignite your brand power: Why your offline community is the real influencer

“Social communities grow more powerfully offline, yet most marketing tactics tap into the online element. 92% of word-of-mouth – the single biggest influence on consumer buying behaviour – happens offline."

~ Ed Barter, Lead data scientist at Herdify

In this free whitepaper, you’ll learn: