Herdify resources

Explore the latest news from the marketing world, insights from the data and behavioural science sectors, and guidance around word-of-mouth influence.

Have a read through our news, updates and guidance, from the good, the bad and the ugly of the marketing world to the latest in data science, behavioural science and word-of-mouth influence.

  • Recent
  • Blog
  • Ecommerce insights
  • Podcasts
Garage wall full of tools | Herdify

Ecommerce marketing: the best tools to get the most out of your marketing

With the right marketing tools you can streamline your campaigns and gain better results. But, what tool should you use and when should you use it?

Growing plants | Herdify

Ecommerce conversion: 10 quick ways to increase average order value

Getting customers to spend takes time and when they do. Follow our handy guide to offer more irresistible deals that customers can’t ignore.

Marketing team meeting | Herdify

The marketing skills crisis: How to upskill your team in 2022

In this post-Covid 19 age, getting to know your customers intimately both online and offline should be a priority and that’s where a data analyst comes in.

Friends in conversation | Herdify

What does word-of-mouth marketing mean today?

How often have you been on the hunt for a new skincare product, local restaurant recommendation or dinner subscription service, and turned to friends or relatives for ideas and opinions?

Advertising in Piccadilly Circus

Get your eCommerce campaigns rocking, even on a budget

With less money in people’s pockets and battling brands with larger budgets, how do you get your eCommerce campaigns rocking? You do it through focused targeting.

How to get your Google Ads in front of the right customers

The whole point of spending money with Google Ads is to get your ads in front of the right people. Yet, many ads are missing out on doing that by not using word-of-mouth as a factor. In this blog, we’ll show you how you can do that.

Online credit card payment

How to grow eCommerce market share without increasing ad spend

To increase your market share, you have to increase your spend, right? Well, it’s certainly one method, but if you tap into the power of word-of-mouth, you can increase ROI while keeping your budget where it is.

Do something great | Herdify

How subscription businesses such as Spotify, Hello Fresh or Xero could smash their growth targets with Herdify

Herdify have been working with many UK-based subscription businesses, and all have the same problem. They had experienced strong growth but were witnessing declining organic traffic and diminishing returns from the advertising spend. In short, they were spending more and getting less.

Friends in conversation | Herdify

How to use intent data to grow ROI and sales

Understanding when a potential customer is ready to buy is crucial to any business – big or small. This blog looks at how you can use intent data to grow your ROI and boost sales.

Smiling marketer

The data and marketing trends in 2022 you need to know

When Christmas decorations start to spring up, it’s only natural that we look to the future and wonder what 2022 has in store for us all. What are the trends in data and marketing going to look like?


Can’t we just use our CRM data to target locations?

Data may well be the new oil of the 21st century but, with the upcoming changes to cookies and third-party data, it’s all about first-party data. You need to own your own data and you need to use it wisely.

Subway advertising / GDlabs

How to spread your marketing message from person to person, for free

In the next 3 minutes, I’m going to give you a deep dive into the different ways ideas spread and how you can use this to identify and harness word of mouth in your marketing to get your messages moving between people for free.

Friends in conversation | Herdify

Sign up to the Herdify newsletter

Increase ROAS by 50% with a non-branded keyword strategy

“These are the best results that we’ve seen for non-branded keywords since we started Google Ads,” says James Robinson, ecommerce manager at the Rare Tea Company.

In our free keyword strategy guide, Ed Barter, lead data scientist at Herdify, explains why brands that maintain or invest in keyword spend are more likely to win the 2023 marketing race.