With the right marketing tools you can streamline your campaigns and gain better results. But, what tool should you use and when should you use it?
Getting customers to spend takes time and when they do. Follow our handy guide to offer more irresistible deals that customers can’t ignore.
In this post-Covid 19 age, getting to know your customers intimately both online and offline should be a priority and that’s where a data analyst comes in.
How often have you been on the hunt for a new skincare product, local restaurant recommendation or dinner subscription service, and turned to friends or relatives for ideas and opinions?
With less money in people’s pockets and battling brands with larger budgets, how do you get your eCommerce campaigns rocking? You do it through focused targeting.
The whole point of spending money with Google Ads is to get your ads in front of the right people. Yet, many ads are missing out on doing that by not using word-of-mouth as a factor. In this blog, we’ll show you how you can do that.
To increase your market share, you have to increase your spend, right? Well, it’s certainly one method, but if you tap into the power of word-of-mouth, you can increase ROI while keeping your budget where it is.
Herdify have been working with many UK-based subscription businesses, and all have the same problem. They had experienced strong growth but were witnessing declining organic traffic and diminishing returns from the advertising spend. In short, they were spending more and getting less.
Understanding when a potential customer is ready to buy is crucial to any business – big or small. This blog looks at how you can use intent data to grow your ROI and boost sales.
When Christmas decorations start to spring up, it’s only natural that we look to the future and wonder what 2022 has in store for us all. What are the trends in data and marketing going to look like?
Data may well be the new oil of the 21st century but, with the upcoming changes to cookies and third-party data, it’s all about first-party data. You need to own your own data and you need to use it wisely.
In the next 3 minutes, I’m going to give you a deep dive into the different ways ideas spread and how you can use this to identify and harness word of mouth in your marketing to get your messages moving between people for free.
In our free keyword strategy guide, Ed Barter, lead data scientist at Herdify, explains why brands that maintain or invest in keyword spend are more likely to win the 2023 marketing race.