Herdify resources
Explore the latest news from the marketing world, insights from the data and behavioural science sectors, and guidance around word-of-mouth influence.
Have a read through our news, updates and guidance, from the good, the bad and the ugly of the marketing world to the latest in data science, behavioural science and community influence.
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Case study | Rare Tea Company
Uncover how the Rare Tea Company boosted conversions, halved CPC, & soared in non-branded keyword rankings with Herdify’s strategy. Intrigued? Click here!
Case study | LTV
Explore how Herdify transformed a UK meal prep service, reducing churn rates, boosting repeat purchases, and raising revenue by over £15,000 monthly!
Case study | Bshirt
Discover Bshirt’s journey, leveraging Herdify’s data insights to optimise ad spend, multiply revenues and foster a community of brand advocates. Learn more!
Case study | Axel Arigato
Find out how targeting customers who have been exposed to Axel Arigato through word-of-mouth has benefited their marketing campaigns.
Human behaviour: influencing consumer change | The Grapevine S1:11
It was our absolute pleasure to welcome the brilliant Richard Shotton, bestselling author and expert in applying behavioural science to marketing, on our last podcast of the season.
2023: The year of efficiency | The Grapevine S1:10
We’re inundated with new developments in technology and automation, but does that make us more efficient?
Case Study | Diamond Whites
We’re Diamond Whites – Europe’s leading invisible aligner and teeth whitening brand.
Direct mail is making a comeback
Discover the resurgence of direct mail in a noisy digital world. Learn how it drives engagement, influences purchases, and leverages word-of-mouth power.
Unlock the power of sustainable eCommerce | The Grapevine S1:9
Unravel the paradox of sustainability and eCommerce with Chloë Thomas. Consume less, grow more and keep optimising. Can we make it work? Let’s find out!
Whitepapers
How smaller businesses can beat the retail giants
Increase ROAS by 50% with a non-branded keyword strategy In “normal times”, bidding on keywords can be prohibitively expensive; right now, many brands have chosen …
Your five-point plan to marketing in an economic downturn
The future of influence in 2023 With energy bills spiralling, interest rates rising and the cost-of-living crisis starting to bite, businesses are likely to face …
How eCommerce brands can survive the cost-of-living crisis
How eCommerce brands can survive the cost-of-living crisis With the cost-of-living crisis hitting home, consumers are keeping a close eye on what they’re spending. How …
