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Explore the latest news from the marketing world, insights from the data and behavioural science sectors, and guidance around word-of-mouth influence.

Have a read through our news, updates and guidance, from the good, the bad and the ugly of the marketing world to the latest in data science, behavioural science and community influence.

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Amazon logo | Herdify

Competing against the retail giants: How to give challengers a chance 

Struggling to compete against retail giants on a shoestring budget? Unlock the power of communities to amplify your brand's impact!
Friends using word-of-mouth | Friends laughing and talking | Herdify

Tapping into the millennial market as behaviours change in the automotive industry 

Revolutionise your automotive marketing strategy! Discover how shifting consumer behaviours are opening doors to the millennial market. Learn to leverage technology, sustainability, and community influence for game-changing ROI. Don't miss out!

Case study | Abel & Cole

Boost your campaigns with Herdify's community targeting! See our case study with Abel & Cole and experience a 120% higher response rate.
Travel | Herdify

Changing consumer habits: Can travel brands stay connected with what customers want? 

Can travel brands adapt to new consumer habits? Discover the power of personalisation, community influence and how to stay connected with what customers want.
Customer loyalty | Herdify

Is there such a thing as a loyal customer in a cost-of-living crisis?

In a cost-of-living crisis, is customer loyalty a myth? Discover how harnessing community behaviour can redefine loyalty and retention for your brand.
New car | Herdify

The online vs offline conundrum for the automotive industry

Struggling with the online vs offline conundrum in the automotive industry? Shift gears and uncover insights into modern marketing strategies for a digital era.
The Grapevine | Herdify

The new car club community

Without stock to sell, car marketers have been forced to shift their strategies – and that means keeping existing customers and prospects happy while they wait months, sometimes years, for their new car.
The Grapevine | Herdify

Time to rethink the Christmas Baileys?

Economic headwinds mean that consumers are planning to cut back on Christmas spend, and looking for discounts where possible. In this mini “sun-lounger” podcast, we look into how spending behaviours are changing, and what impact that will have on retailers.
The Grapevine | Herdify

How to max your communities for post-summer travel

According to Hopper’s 2023 Travel Trends Report, people are booking holidays at the last minute more than ever before. In this mini “sun-lounger” podcast, we ask whether this a good thing for marketers when it comes to thinking about shoulder season? Is there still time to market to those people who haven’t yet booked for September and beyond?


Word-of-mouth customers | Herdify

How smaller businesses can beat the retail giants

Smaller businesses can beat the retail giants with a non-branded keyword strategy... Even during an economic downturn. In this free eBook, we show you how.
Friends chatting over dinner | Herdify

Your five-point plan to marketing in an economic downturn

Drawing on customer data over the past five years, Ed Barter, lead data scientist at Herdify, explains how word-of-mouth marketing can help businesses during the cost-of-living crisis.
Cost of living crisis | Herdify

How eCommerce brands can survive the cost-of-living crisis

With the cost-of-living crisis hitting home, consumers are keeping a close eye on what they’re spending. How can brands deal with these challenging conditions?
Friends in conversation | Herdify

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Ignite your brand power: Why your offline community is the real influencer

“Social communities grow more powerfully offline, yet most marketing tactics tap into the online element. 92% of word-of-mouth – the single biggest influence on consumer buying behaviour – happens offline."

~ Ed Barter, Lead data scientist at Herdify

In this free whitepaper, you’ll learn: