Herdify resources

Explore the latest news from the marketing world, insights from the data and behavioural science sectors, and guidance around word-of-mouth influence.

Have a read through our news, updates and guidance, from the good, the bad and the ugly of the marketing world to the latest in data science, behavioural science and community influence.

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Rare Tea Company | Herdify

Case study | Rare Tea Company

Uncover how the Rare Tea Company boosted conversions, halved CPC, & soared in non-branded keyword rankings with Herdify’s strategy. Intrigued? Click here!

Meal preparation | Herdify

Case study | LTV

Explore how Herdify transformed a UK meal prep service, reducing churn rates, boosting repeat purchases, and raising revenue by over £15,000 monthly!

Bshirt | Herdify

Case study | Bshirt

Discover Bshirt’s journey, leveraging Herdify’s data insights to optimise ad spend, multiply revenues and foster a community of brand advocates. Learn more!

Case study | Axel Arigato

Find out how targeting customers who have been exposed to Axel Arigato through word-of-mouth has benefited their marketing campaigns.

The Grapevine | Herdify

Human behaviour: influencing consumer change | The Grapevine S1:11

It was our absolute pleasure to welcome the brilliant Richard Shotton, bestselling author and expert in applying behavioural science to marketing, on our last podcast of the season.

The The Grapevine | Herdify

2023: The year of efficiency | The Grapevine S1:10

We’re inundated with new developments in technology and automation, but does that make us more efficient?

Community: Exponential Growth from Word-of-Mouth with Victoria Murden | Keep Optimising | Herdify

Case Study | Diamond Whites

We’re Diamond Whites – Europe’s leading invisible aligner and teeth whitening brand.

Direct mail | Herdify

Direct mail is making a comeback

Discover the resurgence of direct mail in a noisy digital world. Learn how it drives engagement, influences purchases, and leverages word-of-mouth power.

The Grapevine header | 8 May 2023 | Herdify

Unlock the power of sustainable eCommerce | The Grapevine S1:9

Unravel the paradox of sustainability and eCommerce with Chloë Thomas. Consume less, grow more and keep optimising. Can we make it work? Let’s find out!

Whitepapers

Word-of-mouth customers | Herdify

How smaller businesses can beat the retail giants

Increase ROAS by 50% with a non-branded keyword strategy In “normal times”, bidding on keywords can be prohibitively expensive; right now, many brands have chosen …

Friends chatting over dinner | Herdify

Your five-point plan to marketing in an economic downturn

The future of influence in 2023 With energy bills spiralling, interest rates rising and the cost-of-living crisis starting to bite, businesses are likely to face …

Cost of living crisis | Herdify

How eCommerce brands can survive the cost-of-living crisis

How eCommerce brands can survive the cost-of-living crisis With the cost-of-living crisis hitting home, consumers are keeping a close eye on what they’re spending. How …

Friends in conversation | Herdify

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Ignite your brand power: Why your offline community is the real influencer

“Social communities grow more powerfully offline, yet most marketing tactics tap into the online element. 92% of word-of-mouth – the single biggest influence on consumer buying behaviour – happens offline."

~ Ed Barter, Lead data scientist at Herdify

In this free whitepaper, you’ll learn: