Herdify resources
Explore the latest news from the marketing world, insights from the data and behavioural science sectors, and guidance around word-of-mouth influence.
Have a read through our news, updates and guidance, from the good, the bad and the ugly of the marketing world to the latest in data science, behavioural science and word-of-mouth influence.
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Top 3 books for marketers looking to understand data
How messages move between people is fundamental for Marketers. If your message gets to one person and then stops, you have to work very hard vs a message that is freely passed between people.
The science behind why new customers ignore you – and how to fix it
We all like to think that we’re unique, but we’re not that different deep down. As marketing and salespeople, we need to tap into how our customers’ mind works. In this blog, we’ll show you how.
Herdify grows senior team with Ed Barter named Lead Data Scientist
UK based GDlabs, an AI audience targeting and intelligence platform, has today added a key new hire to the team. Ed Barter, who has a PhD in network science, with research experience in AI, becomes Lead Data Scientist.
The story behind 184% ROI for a cyber security customer
Herdify worked with the UK division of a global cyber security business to increase their sales and marketing effectiveness. Here we show the steps from start to finish that resulted in a 184% ROI.
Albert Einstien’s theories of marketing compound interest
Albert Einstein reportedly said “Compound interest is the eighth wonder of the world. He who understands it, earns it. He who doesn’t, pays it.”
Is first-party data the new marketing currency in customer targeting?
The next few years present a mix of challenges and opportunities for marketers. The most progressive marketers stand to make gains on the brands not able to respond.
