Herdify resources
Explore the latest news from the marketing world, insights from the data and behavioural science sectors, and guidance around word-of-mouth influence.
Have a read through our news, updates and guidance, from the good, the bad and the ugly of the marketing world to the latest in data science, behavioural science and community influence.
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Case study | Axel Arigato
Find out how targeting customers who have been exposed to Axel Arigato through word-of-mouth has benefited their marketing campaigns.
Human behaviour: influencing consumer change | The Grapevine S1:11
It was our absolute pleasure to welcome the brilliant Richard Shotton, bestselling author and expert in applying behavioural science to marketing, on our last podcast of the season.
2023: The year of efficiency | The Grapevine S1:10
We’re inundated with new developments in technology and automation, but does that make us more efficient?
Case Study | Diamond Whites
We're Diamond Whites – Europe’s leading invisible aligner and teeth whitening brand.
Direct mail is making a comeback
Discover the resurgence of direct mail in a noisy digital world. Learn how it drives engagement, influences purchases, and leverages word-of-mouth power.
Unlock the power of sustainable eCommerce | The Grapevine S1:9
Unravel the paradox of sustainability and eCommerce with Chloë Thomas. Consume less, grow more and keep optimising. Can we make it work? Let's find out!
6 degrees of separation: The Kevin Bacon effect | The Grapevine S1:8
What can Kevin Bacon teach you about marketing? Fresh on the podcast today, Ed and Tom discuss the idea of 6 degrees of separation, otherwise known as the “small world effect”.
5 awesome ways to market an ecommerce store
Whether you run a clothing line or antique furniture ecommerce brand, there are tested and proven ways to market your online store. We explore five different ways to reach customers who are ready to buy.
6 killer ideas for ecommerce marketing in 2023
With so many options on how to promote your ecommerce business, deciding where to begin can feel paralysing. If you’re looking for some quick and easy ideas on how to develop a killer ecommerce marketing strategy, we’ve got you covered.
Whitepapers
How smaller businesses can beat the retail giants
Smaller businesses can beat the retail giants with a non-branded keyword strategy... Even during an economic downturn. In this free eBook, we show you how.
Your five-point plan to marketing in an economic downturn
Drawing on customer data over the past five years, Ed Barter, lead data scientist at Herdify, explains how word-of-mouth marketing can help businesses during the cost-of-living crisis.
How eCommerce brands can survive the cost-of-living crisis
With the cost-of-living crisis hitting home, consumers are keeping a close eye on what they’re spending. How can brands deal with these challenging conditions?
