Herdify resources
Explore the latest news from the marketing world, insights from the data and behavioural science sectors, and guidance around word-of-mouth influence.
Have a read through our news, updates and guidance, from the good, the bad and the ugly of the marketing world to the latest in data science, behavioural science and word-of-mouth influence.
- Recent
- Blog
- Case studies
- Podcasts
How to use intent data to grow ROI and sales
Understanding when a potential customer is ready to buy is crucial to any business – big or small. This blog looks at how you can use intent data to grow your ROI and boost sales.
The data and marketing trends in 2022 you need to know
When Christmas decorations start to spring up, it’s only natural that we look to the future and wonder what 2022 has in store for us all. What are the trends in data and marketing going to look like?
Can’t we just use our CRM data to target locations?
Data may well be the new oil of the 21st century but, with the upcoming changes to cookies and third-party data, it’s all about first-party data. You need to own your own data and you need to use it wisely.
How to spread your marketing message from person to person, for free
In the next 3 minutes, I’m going to give you a deep dive into the different ways ideas spread and how you can use this to identify and harness word of mouth in your marketing to get your messages moving between people for free.
Top 3 books for marketers looking to understand data
How messages move between people is fundamental for Marketers. If your message gets to one person and then stops, you have to work very hard vs a message that is freely passed between people.
The science behind why new customers ignore you – and how to fix it
We all like to think that we’re unique, but we’re not that different deep down. As marketing and salespeople, we need to tap into how our customers’ mind works. In this blog, we’ll show you how.
Herdify grows senior team with Ed Barter named Lead Data Scientist
UK based GDlabs, an AI audience targeting and intelligence platform, has today added a key new hire to the team. Ed Barter, who has a PhD in network science, with research experience in AI, becomes Lead Data Scientist.
Albert Einstien’s theories of marketing compound interest
Albert Einstein reportedly said “Compound interest is the eighth wonder of the world. He who understands it, earns it. He who doesn’t, pays it.”
Is first-party data the new marketing currency in customer targeting?
The next few years present a mix of challenges and opportunities for marketers. The most progressive marketers stand to make gains on the brands not able to respond.
Whitepapers
How smaller businesses can beat the retail giants
Increase ROAS by 50% with a non-branded keyword strategy In “normal times”, bidding on keywords can be prohibitively expensive; right now, many brands have chosen …
Your five-point plan to marketing in an economic downturn
The future of influence in 2023 With energy bills spiralling, interest rates rising and the cost-of-living crisis starting to bite, businesses are likely to face …
How eCommerce brands can survive the cost-of-living crisis
How eCommerce brands can survive the cost-of-living crisis With the cost-of-living crisis hitting home, consumers are keeping a close eye on what they’re spending. How …