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Explore the latest news from the marketing world, insights from the data and behavioural science sectors, and guidance around word-of-mouth influence.

Have a read through our news, updates and guidance, from the good, the bad and the ugly of the marketing world to the latest in data science, behavioural science and community influence.

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Online fashion marketing | Herdify

7 best marketing strategies for fashion ecommerce brands

Do you ever stop to wonder what life would look like if we didn’t have fashion? If trends didn’t exist or all of us just wore the same type of clothing. Here are 7 different ways that you can market your fashion brand.
The Grapevine header | 10 April 2023 | Herdify

The secrets behind data-driven creativity | The Grapevine S1:7

On the podcast this week, hear from Mike Taylor… In his own words, a “recovering agency owner” and author of the upcoming book, “Marketing Memetics”.
The Grapevine header | 27 March 2023 | Herdify

The cool kids: leading the herd astray | The Grapevine S1:6

What makes one song a massive hit, and one a flop? What sets apart the popular kids? Why do 1 billion people own an iPhone, more than any other brand?
The Grapevine header | 14 March 2023 | Herdify

Performance Marketing World 2023: The wash-up | The Grapevine S1:5

If you missed the two days of Performance Marketing World Unlocked, we’ve distilled it all into one hour!
The Grapevine header | 27 February 2023 | Herdify

How a conversation in the pub can drive 200x more sales than an ad | The Grapevine S1:4

Did you know that a conversation in the pub can drive 200 x more sales than a creative your team has laboured over for weeks?

On our latest podcast we chatted with Arthur Guinness, Head of acquisition at Mindful Chef

Arthur answers some quick-fire questions on what motivates him, the challenges he’s facing right now and the importance of UGC in Mindful Chef’s growth strategy.
The Grapevine header | 13 February 2023 | Herdify

Mindful Chef: How to win the subscription box race | The Grapevine S1:3

Supercharged referrers, retention incentives, the impact of discounting… On this week’s podcast, Ed and Tom meet Arthur Guinness, Head of acquisition at Mindful Chef.
The Grapevine header | 30 January | Herdify

Thomas Hal Robson-Kanu: from pro-football to proving his ecommerce stripes | The Grapevine S1:2

Like many ecommerce businesses, Thomas Hal Robson-Kanu's journey from professional footballer to experienced marketer and owner of The Tumeric Co. didn't happen overnight. 
The Turmeric Co.

The behavioural science behind the phenomenal growth of The Turmeric Co. 

In our latest podcast, international footballer Thomas Hal Robson-Kanu shares his story, from playing in the Premier League to setting up a hugely successful nutritional drinks business that saw a 600% increase in sales in its first two years.


Word-of-mouth customers | Herdify

How smaller businesses can beat the retail giants

Smaller businesses can beat the retail giants with a non-branded keyword strategy... Even during an economic downturn. In this free eBook, we show you how.
Friends chatting over dinner | Herdify

Your five-point plan to marketing in an economic downturn

Drawing on customer data over the past five years, Ed Barter, lead data scientist at Herdify, explains how word-of-mouth marketing can help businesses during the cost-of-living crisis.
Cost of living crisis | Herdify

How eCommerce brands can survive the cost-of-living crisis

With the cost-of-living crisis hitting home, consumers are keeping a close eye on what they’re spending. How can brands deal with these challenging conditions?
Friends in conversation | Herdify

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Ignite your brand power: Why your offline community is the real influencer

“Social communities grow more powerfully offline, yet most marketing tactics tap into the online element. 92% of word-of-mouth – the single biggest influence on consumer buying behaviour – happens offline."

~ Ed Barter, Lead data scientist at Herdify

In this free whitepaper, you’ll learn: