Herdify resources
Explore the latest news from the marketing world, insights from the data and behavioural science sectors, and guidance around word-of-mouth influence.
Have a read through our news, updates and guidance, from the good, the bad and the ugly of the marketing world to the latest in data science, behavioural science and community influence.
- Latest
- Blog
- Case studies
- Podcasts
- What is community?
- Why community?
- Why Herdify?
Kicking off 2023 with Shopify, cookies & ecom collabs | The Grapevine S1:1
This week, Ed and Tom dissect Shopify’s Commerce Trends 2023 report. As usual, the guys take a behavioural science view, and they don’t pull any punches!
The marketers’ monologue is dead and buried, that much we know.
It’s no longer about a one-way dialogue from brand to consumer. Now, consumers have a voice across many channels, and they listen to each other far more than marketers, advertisers and brands.
Ho, ho, Herdify!
Follow Dazzle the cow and her friends as they join the Rudolph academy this Christmas. Wishing you a very merry festive season and a successful 2023 from team Herdify!
What advertising channels are best for your campaigns?
The world of digital advertising is full of audience targeting and channel decisions. And as the net is pulled ever-tighter on privacy controls, advertising performance can seem like witchcraft at times.
The rise of social commerce and what it means for your 2023 marketing strategy
There was a time when shopping centres and big stores ruled the retail experience. Then came ecommerce, which revolutionised physical commerce into a virtual experience. As technology keeps improving, so does shopping, and there’s a new kid on the block - social commerce.
How community can influence the marketing funnel
Learn how to harness the power of word-of-mouth and use it to fuel your marketing campaigns. From generating leads to closing sales, we've got you covered.
Ask the Herd: Ed Barter
It’s just over a year now since Ed Barter joined the Herdify team. We sat down with him and took a deep dive into his love of data.
9 tips, tricks & trends for Black Friday marketing in 2022
Despite the financial crisis, Black Friday is still tipped for huge success this year. Here's how to successfully market your business on Black Friday.
5 times word-of-mouth worked for a brand
Herd behaviour is part of what makes us human. We love to belong and that’s a natural psychological need. Word-of-mouth marketing works for that single reason.
Whitepapers
How smaller businesses can beat the retail giants
Smaller businesses can beat the retail giants with a non-branded keyword strategy... Even during an economic downturn. In this free eBook, we show you how.
Your five-point plan to marketing in an economic downturn
Drawing on customer data over the past five years, Ed Barter, lead data scientist at Herdify, explains how word-of-mouth marketing can help businesses during the cost-of-living crisis.
How eCommerce brands can survive the cost-of-living crisis
With the cost-of-living crisis hitting home, consumers are keeping a close eye on what they’re spending. How can brands deal with these challenging conditions?
