Herdify resources
Explore the latest news from the marketing world, insights from the data and behavioural science sectors, and guidance around word-of-mouth influence.
Have a read through our news, updates and guidance, from the good, the bad and the ugly of the marketing world to the latest in data science, behavioural science and community influence.
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Why it’s easier to generate repeat sales than find new ones
Retained customers are your most loyal brand ambassadors who bring in repeat sales. Read this post to learn why it can be easier to generate repeat sales than find new ones.
ecommerce marketing examples: 5 great brands to learn from
Creating a marketing strategy can be a challenge, especially if you’ve got no idea where exactly to start. Read on to learn from 5 brands that have grown into million dollar companies.
Increasing repeat sales: how to get them wanting more
Getting repeat customers doesn't just happen by chance. In this post, we take a deep-dive into tactics you can use to consistently get repeat sales from customers.
CLV vs LTV: life or death ecommerce metrics
Have you ever wondered which metrics are right when evaluating the worth of a customer? How brilliant would it be if you just knew who your best customers are?
7 red-hot tips to attract QUALITY customers to your ecommerce store
Seven red hot marketing tips and hints on attracting the customers you want to your ecommerce store.
Ecommerce marketing: the best tools to get the most out of your marketing
With the right marketing tools you can streamline your campaigns and gain better results. But, what tool should you use and when should you use it?
Ecommerce conversion: 10 quick ways to increase average order value
Getting customers to spend takes time and when they do. Follow our handy guide to offer more irresistible deals that customers can't ignore.
The marketing skills crisis: How to upskill your team in 2022
In this post-Covid 19 age, getting to know your customers intimately both online and offline should be a priority and that's where a data analyst comes in.
What does word-of-mouth marketing mean today?
How often have you been on the hunt for a new skincare product, local restaurant recommendation or dinner subscription service, and turned to friends or relatives for ideas and opinions?
Whitepapers
How smaller businesses can beat the retail giants
Smaller businesses can beat the retail giants with a non-branded keyword strategy... Even during an economic downturn. In this free eBook, we show you how.
Your five-point plan to marketing in an economic downturn
Drawing on customer data over the past five years, Ed Barter, lead data scientist at Herdify, explains how word-of-mouth marketing can help businesses during the cost-of-living crisis.
How eCommerce brands can survive the cost-of-living crisis
With the cost-of-living crisis hitting home, consumers are keeping a close eye on what they’re spending. How can brands deal with these challenging conditions?
