Herdify resources

Explore the latest news from the marketing world, insights from the data and behavioural science sectors, and guidance around word-of-mouth influence.

Have a read through our news, updates and guidance, from the good, the bad and the ugly of the marketing world to the latest in data science, behavioural science and community influence.

  • Latest
  • Blog
  • Case studies
  • Podcasts
  • What is community?
  • Why community?
  • Why Herdify?
The Turmeric Co.

The behavioural science behind the phenomenal growth of The Turmeric Co. 

In our latest podcast, international footballer Thomas Hal Robson-Kanu shares his story, from playing in the Premier League to setting up a hugely successful nutritional drinks business that saw a 600% increase in sales in its first two years.
The Grapevine header | 16 January | Herdify

Kicking off 2023 with Shopify, cookies & ecom collabs | The Grapevine S1:1

This week, Ed and Tom dissect Shopify’s Commerce Trends 2023 report. As usual, the guys take a behavioural science view, and they don’t pull any punches!

The marketers’ monologue is dead and buried, that much we know. 

It’s no longer about a one-way dialogue from brand to consumer. Now, consumers have a voice across many channels, and they listen to each other far more than marketers, advertisers and brands.

Ho, ho, Herdify!

Follow Dazzle the cow and her friends as they join the Rudolph academy this Christmas. Wishing you a very merry festive season and a successful 2023 from team Herdify!
Word-of-mouth | Friends laughing and talking | Herdify

What advertising channels are best for your campaigns?

The world of digital advertising is full of audience targeting and channel decisions. And as the net is pulled ever-tighter on privacy controls, advertising performance can seem like witchcraft at times.
Shopping centre | Herdify Word-of-mouth

The rise of social commerce and what it means for your 2023 marketing strategy

There was a time when shopping centres and big stores ruled the retail experience. Then came ecommerce, which revolutionised physical commerce into a virtual experience. As technology keeps improving, so does shopping, and there’s a new kid on the block - social commerce.
Women using a megaphone | Word-of-mouth | Herdify

How community can influence the marketing funnel

Learn how to harness the power of word-of-mouth and use it to fuel your marketing campaigns. From generating leads to closing sales, we've got you covered.
Ask the Herd: Ed Barter | Herdify

Ask the Herd: Ed Barter

It’s just over a year now since Ed Barter joined the Herdify team. We sat down with him and took a deep dive into his love of data.
Black Friday shopper | Herdify

9 tips, tricks & trends for Black Friday marketing in 2022

Despite the financial crisis, Black Friday is still tipped for huge success this year. Here's how to successfully market your business on Black Friday.


Word-of-mouth customers | Herdify

How smaller businesses can beat the retail giants

Smaller businesses can beat the retail giants with a non-branded keyword strategy... Even during an economic downturn. In this free eBook, we show you how.
Friends chatting over dinner | Herdify

Your five-point plan to marketing in an economic downturn

Drawing on customer data over the past five years, Ed Barter, lead data scientist at Herdify, explains how word-of-mouth marketing can help businesses during the cost-of-living crisis.
Cost of living crisis | Herdify

How eCommerce brands can survive the cost-of-living crisis

With the cost-of-living crisis hitting home, consumers are keeping a close eye on what they’re spending. How can brands deal with these challenging conditions?
Friends in conversation | Herdify

Sign up to the Herdify newsletter

Ignite your brand power: Why your offline community is the real influencer

“Social communities grow more powerfully offline, yet most marketing tactics tap into the online element. 92% of word-of-mouth – the single biggest influence on consumer buying behaviour – happens offline."

~ Ed Barter, Lead data scientist at Herdify

In this free whitepaper, you’ll learn: