The Grapevine

Meet Tom, our CEO and head herder, and Ed, lead data geek, as they discuss all things marketing, data and behavioural science in our bi-monthly podcast.

Listen to and subscribe to The Grapevine

The The Grapevine | Herdify

2023: The year of efficiency | The Grapevine S1:10

We’re inundated with new developments in technology and automation, but does that make us more efficient?

The Grapevine header | 8 May 2023 | Herdify

Unlock the power of sustainable eCommerce | The Grapevine S1:9

Unravel the paradox of sustainability and eCommerce with Chloë Thomas. Consume less, grow more and keep optimising. Can we make it work? Let’s find out!

The Grapevine header | 24 April 2023 | Herdify

6 degrees of separation: The Kevin Bacon effect | The Grapevine S1:8

What can Kevin Bacon teach you about marketing?  Fresh on the podcast today, Ed and Tom discuss the idea of 6 degrees of separation, otherwise known as the “small world effect”.

The Grapevine header | 10 April 2023 | Herdify

The secrets behind data-driven creativity | The Grapevine S1:7

On the podcast this week, hear from Mike Taylor… In his own words, a “recovering agency owner” and author of the upcoming book, “Marketing Memetics”.

The Grapevine header | 27 March 2023 | Herdify

The cool kids: leading the herd astray | The Grapevine S1:6

What makes one song a massive hit, and one a flop? What sets apart the popular kids? Why do 1 billion people own an iPhone, more than any other brand?

The Grapevine header | 14 March 2023 | Herdify

Performance Marketing World 2023: The wash-up | The Grapevine S1:5

If you missed the two days of Performance Marketing World Unlocked, we’ve distilled it all into one hour!

The Grapevine header | 27 February 2023 | Herdify

How a conversation in the pub can drive 200x more sales than an ad | The Grapevine S1:4

Did you know that a conversation in the pub can drive 200 x more sales than a creative your team has laboured over for weeks?

The Grapevine header | 13 February 2023 | Herdify

Mindful Chef: How to win the subscription box race | The Grapevine S1:3

Supercharged referrers, retention incentives, the impact of discounting… On this week’s podcast, Ed and Tom meet Arthur Guinness, Head of acquisition at Mindful Chef.

The Grapevine header | 30 January | Herdify

Thomas Hal Robson-Kanu: from pro-football to proving his ecommerce stripes | The Grapevine S1:2

Like many ecommerce businesses, Thomas Hal Robson-Kanu’s journey from professional footballer to experienced marketer and owner of The Tumeric Co. didn’t happen overnight. 

The Grapevine header | 16 January | Herdify

Kicking off 2023 with Shopify, cookies & ecom collabs | The Grapevine S1:1

This week, Ed and Tom dissect Shopify’s Commerce Trends 2023 report.

As usual, the guys take a behavioural science view, and they don’t pull any punches!

Friends in conversation | Herdify

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Increase ROAS by 50% with a non-branded keyword strategy

“These are the best results that we’ve seen for non-branded keywords since we started Google Ads,” says James Robinson, ecommerce manager at the Rare Tea Company.

In our free keyword strategy guide, Ed Barter, lead data scientist at Herdify, explains why brands that maintain or invest in keyword spend are more likely to win the 2023 marketing race.