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The Grapevine

Meet Tom, our CEO and head herder, and Ed, lead data geek, as they discuss all things marketing, data and behavioural science in our bi-monthly podcast.

Listen to and subscribe to The Grapevine

The Grapevine | Herdify

The new car club community

Without stock to sell, car marketers have been forced to shift their strategies – and that means keeping existing customers and prospects happy while they ...
The Grapevine | Herdify

Time to rethink the Christmas Baileys?

Economic headwinds mean that consumers are planning to cut back on Christmas spend, and looking for discounts where possible. In this mini “sun-lounger” podcast, we ...
The Grapevine | Herdify

How to max your communities for post-summer travel

According to Hopper’s 2023 Travel Trends Report, people are booking holidays at the last minute more than ever before. In this mini “sun-lounger” podcast, we ask ...
Community: Exponential Growth from Word-of-Mouth with Victoria Murden | Keep Optimising | Herdify

Community: Exponential growth from word-of-mouth

Herdify’s CMO Victoria Murden joins the Keep Optimising podcast to share what a community looks like for an eCommerce brand.
The Grapevine | Herdify

Human behaviour: influencing consumer change | The Grapevine S1:11

It was our absolute pleasure to welcome the brilliant Richard Shotton, bestselling author and expert in applying behavioural science to marketing, on our last podcast ...
The The Grapevine | Herdify

2023: The year of efficiency | The Grapevine S1:10

We’re inundated with new developments in technology and automation, but does that make us more efficient?
The Grapevine header | 8 May 2023 | Herdify

Unlock the power of sustainable eCommerce | The Grapevine S1:9

Unravel the paradox of sustainability and eCommerce with Chloë Thomas. Consume less, grow more and keep optimising. Can we make it work? Let's find out!
The Grapevine header | 24 April 2023 | Herdify

6 degrees of separation: The Kevin Bacon effect | The Grapevine S1:8

What can Kevin Bacon teach you about marketing?  Fresh on the podcast today, Ed and Tom discuss the idea of 6 degrees of separation, otherwise known ...
The Grapevine header | 10 April 2023 | Herdify

The secrets behind data-driven creativity | The Grapevine S1:7

On the podcast this week, hear from Mike Taylor… In his own words, a “recovering agency owner” and author of the upcoming book, “Marketing Memetics”.
The Grapevine header | 27 March 2023 | Herdify

The cool kids: leading the herd astray | The Grapevine S1:6

What makes one song a massive hit, and one a flop? What sets apart the popular kids? Why do 1 billion people own an iPhone, ...
The Grapevine header | 14 March 2023 | Herdify

Performance Marketing World 2023: The wash-up | The Grapevine S1:5

If you missed the two days of Performance Marketing World Unlocked, we’ve distilled it all into one hour!
The Grapevine header | 27 February 2023 | Herdify

How a conversation in the pub can drive 200x more sales than an ad | The Grapevine S1:4

Did you know that a conversation in the pub can drive 200 x more sales than a creative your team has laboured over for weeks?
Friends in conversation | Herdify

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Ignite your brand power: Why your offline community is the real influencer

“Social communities grow more powerfully offline, yet most marketing tactics tap into the online element. 92% of word-of-mouth – the single biggest influence on consumer buying behaviour – happens offline."

~ Ed Barter, Lead data scientist at Herdify

In this free whitepaper, you’ll learn: