The Grapevine
Meet Tom, our CEO and head herder, and Ed, lead data geek, as they discuss all things marketing, data and behavioural science in our bi-monthly podcast.
Listen to and subscribe to The Grapevine
The new car club community
Without stock to sell, car marketers have been forced to shift their strategies – and that means keeping existing customers and prospects happy while they wait months, sometimes years, for their new car.
Time to rethink the Christmas Baileys?
Economic headwinds mean that consumers are planning to cut back on Christmas spend, and looking for discounts where possible.
In this mini “sun-lounger” podcast, we look into how spending behaviours are changing, and what impact that will have on retailers.
How to max your communities for post-summer travel
According to Hopper’s 2023 Travel Trends Report, people are booking holidays at the last minute more than ever before.
In this mini “sun-lounger” podcast, we ask whether this a good thing for marketers when it comes to thinking about shoulder season? Is there still time to market to those people who haven’t yet booked for September and beyond?
Community: Exponential growth from word-of-mouth
Herdify’s CMO Victoria Murden joins the Keep Optimising podcast to share what a community looks like for an eCommerce brand.
Human behaviour: influencing consumer change | The Grapevine S1:11
It was our absolute pleasure to welcome the brilliant Richard Shotton, bestselling author and expert in applying behavioural science to marketing, on our last podcast of the season.
2023: The year of efficiency | The Grapevine S1:10
We’re inundated with new developments in technology and automation, but does that make us more efficient?
Unlock the power of sustainable eCommerce | The Grapevine S1:9
Unravel the paradox of sustainability and eCommerce with Chloë Thomas. Consume less, grow more and keep optimising. Can we make it work? Let’s find out!
6 degrees of separation: The Kevin Bacon effect | The Grapevine S1:8
What can Kevin Bacon teach you about marketing? Fresh on the podcast today, Ed and Tom discuss the idea of 6 degrees of separation, otherwise known as the “small world effect”.
The secrets behind data-driven creativity | The Grapevine S1:7
On the podcast this week, hear from Mike Taylor… In his own words, a “recovering agency owner” and author of the upcoming book, “Marketing Memetics”.
The cool kids: leading the herd astray | The Grapevine S1:6
What makes one song a massive hit, and one a flop? What sets apart the popular kids? Why do 1 billion people own an iPhone, more than any other brand?
Performance Marketing World 2023: The wash-up | The Grapevine S1:5
If you missed the two days of Performance Marketing World Unlocked, we’ve distilled it all into one hour!
How a conversation in the pub can drive 200x more sales than an ad | The Grapevine S1:4
Did you know that a conversation in the pub can drive 200 x more sales than a creative your team has laboured over for weeks?
