The Grapevine

Meet Tom, our CEO and head herder, and Ed, lead data geek, as they discuss all things marketing, data and behavioural science in our bi-monthly podcast.

Listen to and subscribe to The Grapevine

The Grapevine header | 16 January 2023 | Herdify

Kicking off 2023 with Shopify, cookies & ecom collabs | The Grapevine #28

This week, Ed and Tom dissect Shopify’s Commerce Trends 2023 report.

As usual, the guys take a behavioural science view, and they don’t pull any punches!

The Grapevine, 19 December 2022 | Herdify

Herdify’s anti-predictions for 2023 | The Grapevine #27

Our feeds have been flooded with predictions for next year. But does anything ever really change? In this week’s podcast, we compare the Forbes’ ecommerce trends lists for 2013 and 2023.

The Grapevine, 5 December 2022 | Herdify

Why marketers need to influence people multiple times | The Grapevine #26

This week’s episode explores how marketers can use the notion of copying to enhance influencer, referral, review and word-of-mouth campaigns.

The Grapevine, 21 November 2022 | Herdify

“Someone like us” – why we copy people who are similar to us | The Grapevine #25

This week’s episode explores how marketers can use the notion of copying to enhance influencer, referral, review and word-of-mouth campaigns.

The Grapevine header image | Herdify

Behavioural science: why trust & being genuine are key to growth | The Grapevine #24

“Thinking is to humans as swimming is to cats”. In this week’s podcast, Tom and Ed take a closer look at being genuine.

Herd of Safari animals | Herdify

Black Friday for ecommerce marketers: Why do customers buy into Black Friday? / Data for Bluffers #23

Ed and Tom dive into how to turn spontaneous “bargain” hunting customers into loyal ones – preferably before Christmas buying season + more

Herd of deer | Herdify

Sober for October / Data for Bluffers #22

In this week’s podcast, Ed and Tom turn to this month’s Sober for October and the events of Queen Elizabeth II’s funeral to examine how herd mentality can influence behaviour and change.

Herd of Zebra | Herdify

First-party data: friend or foe? / Data for Bluffers #21

On this week’s podcast, Tom and Ed are joined by Robert Rose, host of “This Old Marketing” and Chief Strategy Advisor for the Content Marketing Institute.

Herd of sheep | Herdify

Is infidelity contagious? / Data for Bluffers #20

In this week’s podcast, we turn our attention to a court case that’s dominated the headlines in recent months: Johnny Depp vs Amber Heard.

Herd of elephants

Depp vs Heard & the tale of the unlikes: what does it mean for marketers? / Data for Bluffers #19

In this week’s podcast, we turn our attention to a court case that’s dominated the headlines in recent months: Johnny Depp vs Amber Heard.

Herd of elephants

Attribution in a post cookie world / Data for Bluffers #19

This week, we’re joined by the head of data science at Andy Aldersley at anything is possible to discuss attribution in a post-cookie world.

Herd of sheep | Herdify

Experiential, consequential, influential… It’s all WOM to me / Data for Bluffers #18

What do Levi’s, Foo Fighters and stand-up comedians have in common? Find out in this week’s podcast.

Friends in conversation | Herdify

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