The Grapevine
Meet Tom, our CEO and head herder, and Ed, lead data geek, as they discuss all things marketing, data and behavioural science in our bi-monthly podcast.
Listen to and subscribe to The Grapevine
The cool kids: leading the herd astray | The Grapevine S1:6
What makes one song a massive hit, and one a flop? What sets apart the popular kids? Why do 1 billion people own an iPhone, more than any other brand?
Performance Marketing World 2023: The wash-up | The Grapevine S1:5
If you missed the two days of Performance Marketing World Unlocked, we’ve distilled it all into one hour!
How a conversation in the pub can drive 200x more sales than an ad | The Grapevine S1:4
Did you know that a conversation in the pub can drive 200 x more sales than a creative your team has laboured over for weeks?
Mindful Chef: How to win the subscription box race | The Grapevine S1:3
Supercharged referrers, retention incentives, the impact of discounting… On this week’s podcast, Ed and Tom meet Arthur Guinness, Head of acquisition at Mindful Chef.
Thomas Hal Robson-Kanu: from pro-football to proving his ecommerce stripes | The Grapevine S1:2
Like many ecommerce businesses, Thomas Hal Robson-Kanu’s journey from professional footballer to experienced marketer and owner of The Tumeric Co. didn’t happen overnight.
Kicking off 2023 with Shopify, cookies & ecom collabs | The Grapevine S1:1
This week, Ed and Tom dissect Shopify’s Commerce Trends 2023 report.
As usual, the guys take a behavioural science view, and they don’t pull any punches!
