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The Grapevine

Meet Tom, our CEO and head herder, and Ed, lead data geek, as they discuss all things marketing, data and behavioural science in our bi-monthly podcast.

Listen to and subscribe to The Grapevine

The Grapevine header | 13 February 2023 | Herdify

Mindful Chef: How to win the subscription box race | The Grapevine S1:3

Supercharged referrers, retention incentives, the impact of discounting… On this week’s podcast, Ed and Tom meet Arthur Guinness, Head of acquisition at Mindful Chef.
The Grapevine header | 30 January | Herdify

Thomas Hal Robson-Kanu: from pro-football to proving his ecommerce stripes | The Grapevine S1:2

Like many ecommerce businesses, Thomas Hal Robson-Kanu's journey from professional footballer to experienced marketer and owner of The Tumeric Co. didn't happen overnight. 
The Grapevine header | 16 January | Herdify

Kicking off 2023 with Shopify, cookies & ecom collabs | The Grapevine S1:1

This week, Ed and Tom dissect Shopify’s Commerce Trends 2023 report. As usual, the guys take a behavioural science view, and they don’t pull any ...
Friends in conversation | Herdify

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Ignite your brand power: Why your offline community is the real influencer

“Social communities grow more powerfully offline, yet most marketing tactics tap into the online element. 92% of word-of-mouth – the single biggest influence on consumer buying behaviour – happens offline."

~ Ed Barter, Lead data scientist at Herdify

In this free whitepaper, you’ll learn: