Why targeting offline word-of-mouth will turbocharge your Black Friday 

It’s an uncertain time for marketers, it’s getting harder to cut through the noise and ad performance continues to diminish.

But Black Friday can still work and it’s not too late to setup your campaigns, says Tom Ridges, CEO of Herdify.

Word-of-mouth calculator

Use our calculator to find out how much word-of-mouth targeting could increase your Black Friday revenue by

Friends in conversation | Herdify

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Increase ROAS by 50% with a non-branded keyword strategy

“These are the best results that we’ve seen for non-branded keywords since we started Google Ads,” says James Robinson, ecommerce manager at the Rare Tea Company.

In our free keyword strategy guide, Ed Barter, lead data scientist at Herdify, explains why brands that maintain or invest in keyword spend are more likely to win the 2023 marketing race.