Video library

Have a watch through our videos on data science, behavioural science and community influence.

The who, the why and the what

Herdify explained in one minute

Dr Ed Answers: Herdify's most common FAQs

Ed Barter on the behavioural science behind social learning

What happened when a herd of cows visited Anticon?

One guy queues the wrong way for the bus - why does everyone follow?

What would make people in London stop and stare at nothing on the ground?

Have you ever seen people taking a photo of something random, and joined in for fear of missing out?

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How Herdify can help you

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Herdify - the behavioural science approach (why people ignore your ads)

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Herdify - the data science approach

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How to make Herdify work for you

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The Herdify portal

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The full Herdify story

Herdify masterclasses​

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Why humans copy others, and why that's great for marketers

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The future of influence with Whistle Punks, Boxlocal & more

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Generating offline word of mouth

In less than a minute

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The marketing iceberg

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The AI cowshed

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Introducing Herdify

Friends in conversation | Herdify

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Ignite your brand power: Why your offline community is the real influencer

“Social communities grow more powerfully offline, yet most marketing tactics tap into the online element. 92% of word-of-mouth – the single biggest influence on consumer buying behaviour – happens offline."

~ Ed Barter, Lead data scientist at Herdify

In this free whitepaper, you’ll learn: