Video library

Have a watch through our videos on data science, behavioural science and word-of-mouth influence.

The who, the why and the what

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How Herdify can help you

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Herdify - the behavioural science approach (why people ignore your ads)

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Herdify - the data science approach

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How to make Herdify work for you

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The Herdify portal

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The full Herdify story

Herdify masterclasses​

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Why humans copy others, and why that's great for marketers

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The future of influence with Whistle Punks, Boxlocal & more

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Generating offline word of mouth

In less than a minute

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The marketing iceberg

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The AI cowshed

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Introducing Herdify

Friends in conversation | Herdify

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Increase ROAS by 50% with a non-branded keyword strategy

“These are the best results that we’ve seen for non-branded keywords since we started Google Ads,” says James Robinson, ecommerce manager at the Rare Tea Company.

In our free keyword strategy guide, Ed Barter, lead data scientist at Herdify, explains why brands that maintain or invest in keyword spend are more likely to win the 2023 marketing race.