The future of influence in 2023
With energy bills spiralling, interest rates rising and the cost-of-living crisis starting to bite, businesses are likely to face falling sales revenue in the coming months.
Drawing on customer data over the past five years, Ed Barter, lead data scientist at Herdify, explains how word-of-mouth marketing can help.
Included in the whitepaper is a five-point plan on how to harness the potential of word-of-mouth to:
- Increase customers’ confidence in a brand’s value
- Encourage a shorter sales cycle
- Increase the importance of word-of-mouth
- Get greater insight into customer behaviour
- Make marketing spend more efficient
