The future of influence in 2023

With energy bills spiralling, interest rates rising and the cost-of-living crisis starting to bite, businesses are likely to face falling sales revenue in the coming months.

Drawing on customer data over the past five years, Ed Barter, lead data scientist at Herdify, explains how word-of-mouth marketing can help.

Included in the whitepaper is a five-point plan on how to harness the potential of word-of-mouth to:

Your five-point plan to marketing in an economic downturn | Herdify
Friends in conversation | Herdify

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Increase ROAS by 50% with a non-branded keyword strategy

“These are the best results that we’ve seen for non-branded keywords since we started Google Ads,” says James Robinson, ecommerce manager at the Rare Tea Company.

In our free keyword strategy guide, Ed Barter, lead data scientist at Herdify, explains why brands that maintain or invest in keyword spend are more likely to win the 2023 marketing race.