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Photo by Phil Adams

Ella’s Kitchen  | Testing their communities

Using Herdify, "Ella's Friends" were 6.3% cheaper to acquire and signups from their advertising increased by 102%.
Astrid + Wren

Case study | Ella’s Kitchen

Ella's Kitchen knew they needed to do something different to reach new parents and nurture the existing ones.  

Choosing the right house to send mail to is a matter of location & timing.  

Most people follow the herd; they don't like standing out. So, getting them to change behaviour is difficult... how can we fix this?
Friends in conversation | Herdify

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