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Have a read through our latest blogs…

The Grapevine header | 27 March 2023 | Herdify

The cool kids: leading the herd astray | The Grapevine S1:6

What makes one song a massive hit, and one a flop? What sets apart the popular kids? Why do 1 billion people own an iPhone, more than any other brand?

The Grapevine header | 14 March 2023 | Herdify

Performance Marketing World 2023: The wash-up | The Grapevine S1:5

If you missed the two days of Performance Marketing World Unlocked, we’ve distilled it all into one hour!

The Grapevine header | 27 February 2023 | Herdify

How a conversation in the pub can drive 200x more sales than an ad | The Grapevine S1:4

Did you know that a conversation in the pub can drive 200 x more sales than a creative your team has laboured over for weeks?

Friends in conversation | Herdify

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Increase ROAS by 50% with a non-branded keyword strategy

“These are the best results that we’ve seen for non-branded keywords since we started Google Ads,” says James Robinson, ecommerce manager at the Rare Tea Company.

In our free keyword strategy guide, Ed Barter, lead data scientist at Herdify, explains why brands that maintain or invest in keyword spend are more likely to win the 2023 marketing race.