Optimise brand health
Are your ears burning? They should be.
There are 64 million brand conversations every minute. The problem is two thirds of them happen offline and are a hidden segment of your marketing funnel.
Herdify’s unique approach helps brands monitor word-of-mouth conversations to determine how positive that word-of-mouth is and how much it’s helping the business grow.
Side note… we don’t listen to conversations, but our black box algorithm helps us determine which of your sales are driven by word-of-mouth and the impact (positive or negative) that’s having on your brand’s reputation.
Once you have that information, you can adjust your marketing activity accordingly, encourage word-of-mouth buzz, boost brand awareness, and monitor offline reputation management.
Better community insights
Wondering why your prospective new customers are ignoring you? It’s all about targeting.
But the problem with targeting is there are a million ways to do it.
Building more astute customer insights starts with understanding where you already have clusters of word-of-mouth activity.
Using data analysis and AI, Herdify can:
- Remove up to 75% of the random noise from your customer relationship management (CRM) data
- Amplify what’s left by a magnitude of between 500% and 2,500%
- And allow you to target your message where it’ll be well received, leading to more new prospects that actually convert
In practice
When Comic Relief sent out its fundraising packs, it required a certain conversion rate to justify the cost. Despite some initial success, the charity found recipients weren’t motivated to participate in high enough numbers.
With our help, Comic Relief was able to concentrate its direct mail campaign to those areas with strong offline word-of-mouth activity, and received a 400% uplift in fundraising participation.
The UK division of a global cyber security business wanted to increase its sales and marketing effectiveness.
Based on our advice, their sales teams prioritised cold calling to the areas we recommended with word-of-mouth activity.
The company was able to increase its return on investment by 184% compared to other locations.
