More effective personalisation

We know that personalisation has become another one of those marketing buzzwords.

But with 71% of people saying they prefer personalised ads, it’s something marketers spend a lot of time trying to get right.

Research by McKinsey has found personalisation drives performance and better customer outcomes.

Companies that grow faster drive 40% more of their revenue from personalisation compared to their slower-growing competitors.

But too often, marketers revert to tired demographic categories that limit brand conversion.

With Herdify, brands can personalise their message with local creative that will really spark conversation and impact a more targeted local audience.

We work with UK-based subscription businesses that have experienced strong growth but are struggling with declining organic traffic and diminishing returns.

By analysing existing customer data, Herdify was able to identify where word-of-mouth recommendations were happening, allowing the companies to personalise their advertising, tailored to geographies that would reinforce word-of-mouth conversations and referrals.

Friends in conversation | Herdify

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Increase ROAS by 50% with a non-branded keyword strategy

“These are the best results that we’ve seen for non-branded keywords since we started Google Ads,” says James Robinson, ecommerce manager at the Rare Tea Company.

In our free keyword strategy guide, Ed Barter, lead data scientist at Herdify, explains why brands that maintain or invest in keyword spend are more likely to win the 2023 marketing race.