Perceptive scenario planning

The ecommerce world is fraught with uncertainty, agile competitors and shifting goalposts.

But what if you could analyse the current state of play, plan new product launches that will resonate and draw up expansion strategies that ensure your business hits the ground running?

We know that 95% of customers believe in the recommendations they’ve heard from people they trust. Success lies in being able to find those people.

Herdify’s insights help companies focus on those audiences that already have some brand awareness thanks to word-of-mouth. Target offline audiences who are primed to listen to your message and turn idle chit chat into repeat sales, all around the world.   

In practice

Considering how to optimise your physical store estate in tandem with your online strategies?

We worked with one retailer looking to do just that. With our insights, they were able to pinpoint those physical stores driving activity online and opted to keep their physical presence on the high street thanks to the uplift in word-of-mouth activity.

Friends in conversation | Herdify

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Increase ROAS by 50% with a non-branded keyword strategy

“These are the best results that we’ve seen for non-branded keywords since we started Google Ads,” says James Robinson, ecommerce manager at the Rare Tea Company.

In our free keyword strategy guide, Ed Barter, lead data scientist at Herdify, explains why brands that maintain or invest in keyword spend are more likely to win the 2023 marketing race.