The future of influence in 2023

With energy bills spiralling, interest rates rising and the cost-of-living crisis starting to bite, businesses are likely to face falling sales revenue in the coming months.

Drawing on customer data over the past five years, Ed Barter, lead data scientist at Herdify, explains how word-of-mouth marketing can help.

Included in the whitepaper is a five-point plan on how to harness the potential of word-of-mouth to:

Your five-point plan to marketing in an economic downturn | Herdify
Friends in conversation | Herdify

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Ignite your brand power: Why your offline community is the real influencer

“Social communities grow more powerfully offline, yet most marketing tactics tap into the online element. 92% of word-of-mouth – the single biggest influence on consumer buying behaviour – happens offline."

~ Ed Barter, Lead data scientist at Herdify

In this free whitepaper, you’ll learn: