Audience Targeting Software
Spray and Pray Mail is Dead
Direct mail and door drop gets more sales where word of mouth is already spreading. Herdify’s platform finds those places, so you can turn buzz into a blaze.
Talk to Our Team
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Unfamiliar brands land in the bin
Your competitor is the local hero
There’s no way to know where people are raving about you
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Target with Herdify. Double your campaign results by reaching people who’ve heard the hype and are primed to purchase.
Boost in response rates
Increase in overall donations
Boost in new customer rates
Increase in conversion rates
Higher new customer penetration
Boost in response rates
Increase in overall donations
Boost in new customer rates
Increase in conversion rates
Higher new customer penetration
Boost in response rates
Increase in overall donations
Boost in new customer rates
Increase in conversion rates
Higher new customer penetration
(No hidden cameras required)
Step 1
Our platform ingests basic transaction data from your CRM or commerce platform (compliant with GDPR), then creates a map of your customers.
Step 2
Our model was originally built to track the spread of viruses. Now, we use it to track where & when word-of-mouth is spreading about your brand.
Step 3
Herdify analyses the strength & shape of spread, flags locations with the best odds, and gives you postcodes you can share with your team or agency.
Step 4
After your campaign lands, Herdify shows which areas performed best and feeds those results back into the model to improve future targeting.
RSPCA used Herdify to uncover communities already inclinded to give, helping them reach new supporters and increase donations without wasting budget.
Higher response rates
More cash donated
Increase in total donations
Megan B
Marketing Manager, RSPCA
Abel & Cole used Herdify to find real-world word-of-mouth hotspots to focus door drops on streets already primed to buy.
Higher response rates
Fewer purchases to positive CAC
Improved AOV
Jessica Barham
Senior Marketing Manager, Abel & Cole
Who Gives A Crap plugged Herdify into their media plan to target behaviourally warm locations across OOH, TV, and door drops.
Higher new customer penetration
Emma Martin
Group Client Director, The Specialist Works
Choose sites in neighbourhoods that already talk about you, so each impression lands warmer.
Use Herdify’s hotspot map to focus radio spend on areas where listeners already hear about you from friends.
TV gets expensive fast, so you want your ads running in places already warmed up by word-of-mouth.
Herdify directs teams to the areas where word-of-mouth is already working for you.
Plan field activity in advocacy clusters, turning casual “I’ve heard of you” into “Where do I sign up?”
Open pop-ups where foot traffic already includes people who recognise your brand name.
Make your mail campaigns work harder by discovering the places your next customers already are.