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Behavioural insights
Transform community into exponential brand growth
Community is so much more than social media, word-of-mouth and referral codes.
With Herdify’s AI technology, detect and monitor your communities, and grow strategically, like today’s most successful marketers.
”The really big value from behavioural science will be from understanding social behaviour, which is why I’m excited to partner with Herdify.”
~ Rory Sutherland, Vice Chairman, Ogilvy
A whole new world
Retail growth strategies have changed
It used to be about the individual – we thought that people who looked the same, acted the same. And we marketed to them in the same way, exactly like our competitors. Today’s most successful brands – like Huel, Gymshark and Airbnb – focus on their communities.
Discover the behavioural biases that make community so important.
Real-world locations
Communities are so much more than you think
Community does not just mean gifting, referrals, giveaways, ambassador programmes and social media groups.
Communities are streets, towns and cities where word-of-mouth is the primary influence in sales, rather than marketing. They are the real-world locations where you have brand awareness that is driving growth.
Follow the herd
Communities supercharge your business
Why Herdify
The world’s 1st community detection and insights platform
Herdify is the only platform that can detect where your brand's communities are forming in the real world. Discover how pandemic science can tell you where your best brand advocates and next customers are.
After Herdify
Focus, plan and deploy more effectively
Herdify’s technology will tell you where your brand is being recommended and talked about in the real world. These are the locations where customers are most likely to respond to your marketing activity, resulting in supersonic growth, reduced acquisition costs and more sales.
Next-generation insights, at the click of a button
Receive insights on the strength of communities for your business
- Understand the value of communities
- Understand how fast they are growing
Actionable recommendations
- Maximise and grow community value
- Discover where to focus your resources for community growth
Herdify at a glance
Omnichannel insights & measurement
Backed by 15 years of work with leading data scientists
Simple to use and designed for marketers, not data analysts
GDPR compliant & built for a cookie-less future
Join the Herd
Working with Herdify is as easy as 1, 2, 3 and takes less than one hour to setup...
Book a call and connect your sales data
Receive recommendations through our portal
Connect Herdify's data to your marketing channels
“These are the best results we’ve seen for non-branded keywords since we started Google Ads. We were struggling with expensive and unsustainable CPC. We targeted only areas with word-of-mouth and saw conversion rates and ROAS more than double.”
Frequently asked questions
Nothing, it just doesn’t tell the whole story. Despite the advent of social media, our local social networks are still the biggest influence on our behaviour.
That, coupled with the volume of users who don’t interact online, means you only see part of your brand puzzle.
No. We’re an analytics tool for marketing teams that specialises in identifying where people are talking about your brand in real life.
