Behavioural insights
Transform word-of-mouth into exponential brand growth
With Herdify’s AI technology, harness hidden word-of-mouth by understanding where people are talking about your retail brand in the real world.
Unlock unseen ROI, power-up your marketing strategy and grow one community at a time, like Axel Arigato.
“Our diverse community is what powers our brand. Working with Herdify, we reduced the costs of growing brand advocacy by 99% in areas with strong word-of-mouth.”
Before Herdify
Stop us if this sounds familiar
Your retail business was on an intergalactic trajectory, but growth has slowed and acquisition is a nightmare. It’s overwhelmingly noisy out there, and it’s harder and harder to make your brand stand out.
Find out why consumers’ brains filter and forget, and how to stand out against the competition.
Follow the herd
92% more insight than social media listening
Word-of-mouth is the single biggest influence on consumer buying behaviour – only 12% of the population buys without recommendation. Until now it’s been hidden, because 92% of conversations happen offline.
Why Herdify
The world’s 1st offline brand tracking tool
Herdify is the only platform that can tell you where social groups are talking about your brand in the real world. Discover how pandemic science can tell you where your best brand advocates and next customers are.
After Herdify
Focus, plan and deploy more effectively
Herdify’s technology will tell you where your brand is being recommended and talked about in the real world. These are the locations where customers are most likely to respond to your marketing activity, resulting in supersonic growth, reduced acquisition costs and more sales.
Next-generation insights, at the click of a button
Monitor your brand's influence
Understand how much word-of-mouth is supporting your brand and track how it changes over time
Receive actionable insights
Monthly data sets that show you precisely where to focus marketing spend to harness word-of-mouth
Measure results
Track omnichannel impact over time
Herdify at a glance
Omnichannel insights & measurement
Backed by 15 years of work with leading data scientists
Simple to use and designed for marketers, not data analysts
GDPR compliant & built for a cookie-less future
Join the Herd
Working with Herdify is as easy as 1, 2, 3 and takes less than one hour to setup...
Book a call and connect your sales data
Receive recommendations through our portal
Connect Herdify's data to your marketing channels
“These are the best results we’ve seen for non-branded keywords since we started Google Ads. We were struggling with expensive and unsustainable CPC. We targeted only areas with word-of-mouth and saw conversion rates and ROAS more than double.”
Frequently asked questions
Nothing, it just doesn’t tell the whole story. Despite the advent of social media, our local social networks are still the biggest influence on our behaviour.
That, coupled with the volume of users who don’t interact online, means you only see part of your brand puzzle.
No. We’re an analytics tool for marketing teams that specialises in identifying where people are talking about your brand in real life.
