Growth intelligence
Find the missing growth opportunities in your data.
Reveal the trust and momentum already building through word-of-mouth, so you can uncover hidden audiences and find your most valuable customers.
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Marketing is under constant pressure to deliver short term results, leaving no scope for long term planning.
Existing marketing approaches that worked now cost you more and return less, all while budget stay the same.
The market is getting more and more competitive, with the rise of brands chasing the same channels.
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Word-of-mouth and social influence are already happening about your brand in real life. Herdify shows you where these offline conversations are, so you can win more customers, who are more valuable, before your competitors find them.
Boost in response rates
Increase in overall donations
Boost in new customer rates
Increase in conversion rates
Higher new customer penetration
Boost in response rates
Increase in overall donations
Boost in new customer rates
Increase in conversion rates
Higher new customer penetration
Boost in response rates
Increase in overall donations
Boost in new customer rates
Increase in conversion rates
Higher new customer penetration
(PS: we're not a social listening tool.)
Step 1
Upload your transaction data (compliant with GDPR), then our model maps your customers.
Step 2
Our model was originally built to track the spread of viruses. Now, we use it to track where word-of-mouth is spreading about your brand.
Step 3
Herdify analyses how your word of mouth is moving with your brand giving you a score on the locations, you can then get postcodes to use in each channel.
Step 4
After your campaign work, Herdify shows which areas performed best and feeds those results back into the model to improve future targeting.
RSPCA used Herdify to uncover communities already inclinded to give, helping them reach new supporters and increase donations without wasting budget.
Higher response rates
More cash donated
Increase in total donations
Megan B
Marketing Manager, RSPCA
Abel & Cole used Herdify to find real-world word-of-mouth hotspots to focus door drops on streets already primed to buy.
Higher response rates
Fewer purchases to positive CAC
Improved AOV
Jessica Barham
Senior Marketing Manager, Abel & Cole
Who Gives A Crap plugged Herdify into their media plan to target behaviourally warm locations across OOH, TV, and door drops.
Higher new customer penetration
Emma Martin
Group Client Director, The Specialist Works
Make your door drop and direct mail convert by sending it where your brand is already being talked about.
Choose sites in neighbourhoods that already talk about you, so each impression lands warmer.
TV gets expensive fast, so you want your ads running in places already warmed up by word-of-mouth.
Herdify directs teams to the areas where word-of-mouth is already working for you.
Plan field activity in advocacy clusters, turning casual “I’ve heard of you” into “Where do I sign up?”
Open pop-ups where foot traffic already includes people who recognise your brand name.
Answer the question you've been thinking about... does your brand have strong word-of-mouth? We can show you.