Kent Surrey Sussex Air Ambulance Found New Donors
How Behavioural Targeting Mobilised Younger Voters
Abel & Cole Grow Smarter
Join The Dots: Smarter Targeting for Maximum Impact
Charity
With a limited regional footprint, KSS needed to find new donors without wasting budget.
When first-party data ran out of steam, behavioural targeting helped reach and mobilise younger voters more effectively.
Subscription
When Abel & Cole wanted to grow, they didn’t just look for more customers. They found the right ones. Using Herdify’s behavioural segmentation, they targeted real-world word of mouth and boosted response rates by 168%.
Agency
Find out how Join The Dots & Herdify are helping brands like Abel & Cole, KSS, and the RSPCA reach the right audiences, reduce waste, and increase ROI with data-driven media planning.
D2C Retail
How do you get consumers to change their habitual buying of a daily commodity and do this as a challenger brand challenging legacy brands?
The RSPCA teamed up with their media agency, Join the Dots, and Herdify to supercharge its donor campaigns with a 23% increase in overall donations.
Using Herdify, "Ella's Friends" were 6.3% cheaper to acquire and signups from their advertising increased by 102%.
Ella's Kitchen knew they needed to do something different to reach new parents and nurture the existing ones.