Never used mail? Currently using it? Stopped because it failed in the past? Wherever you stand with direct mail and door drop, Herdify can help target where word-of-mouth about your brand is already strong.
Digital acquisition is costing more and delivering less. Herdify’s targeting data is completely channel-agnostic, but we’re unapologetically bullish about mail because we believe everyone should be using it. Unlike media agencies, we’re not paid on volume or tied to any channel, so our advocacy comes from one place only: It works.
If mail is already in your acquisition mix, Herdify makes it work harder. Want more customers? New audiences? Higher-quality leads? Word-of-mouth targeting gives you that critical edge.
Herdify partners with the best mail agencies, so data integration into your next campaign is simple, fast, and highly effective.
Many teams stop using mail not because it fails, but because it underperforms just enough to shake confidence. The problem isn’t the channel: It’s the targeting.
Herdify helps brands and agencies bring mail performance back to life with word-of-mouth insight built on real human behaviour. Still sceptical? Let us analyse a past campaign to show exactly how it would have performed when supported by word-of-mouth targeting.
Every pound goes further when you reach people who already care about your cause. Herdify helps you find the communities where support is already spreading, so you can grow giving without wasting budget.
Just because you can sell everywhere doesn't mean you should. Herdify helps you pinpoint where your best future customers are, meaning you don't waste time and money where your audience isn't.
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Our homes are our safe spaces, and we don't let just anybody in. What we do trust are recommendations from people we know. When you can see word-of-mouth clusters, you're joining that trustworthy conversation.
The biggest barrier to financial product adoption is trust—and who do we trust? People around us. Targeting word-of-mouth helps your ads tap into pre-existing trust and work that much harder.
Finding new subscribers is a major challenge; keeping them can be even harder. But people who buy products that people around them buy, they're less likely to churn—let Herdify help you target those people.
EV or petrol. Luxury or performance. Car buying decisions are often shaped by the people around us. Find where word-of-mouth about your brand is strongest and reach the buyers most ready to buy.
How do you keep donations coming in without overspending, when many people in your area have already heard your message? Air Ambulance Charity Kent Surrey Sussex (KSS) teamed up with Join the Dots and brought in Herdify to try something different and find new people to support the cause.
Brought in
New donors
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Symon Russell
Executive Director of Individual Giving and Lotteries, KSS
Start with mail, then expand to other channels and use cases:
Door drop and direct mail
TV and radio regional weighting
Charity appeals and supporter growth
Out of home and local media planning
Field marketing, events, and pop-ups
The goal is the same: put your budget where word-of-mouth is already driving action, and watch your business grow.
New to mail, refining your strategy, or ready to scale, Herdify ensures you reach the people already talking about your brand.
