Audience Targeting Software
Find Where Talk Turns to Donations
Herdify identifies where word of mouth is buzzing about your mission, helping your fundraising campaigns reach people far more likely to donate.
Talk to Our Team
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Reaching the right supporters has never been harder. Support for charities spreads through conversations. Missing those conversation leads to:
Wasted print and postage
Lower response rates
Campaign budgets stretched too thin
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Our platform analyses how word-of-mouth moves through real communities. Instead of targeting broad demographics, we reveal the places where people are most likely to care about your cause. That means reaching people most likely to:
Donate
Donate for longer
Spread your cause further
Find the places where word-of-mouth support is already spreading.
Boost in response rates
Increase in overall donations
Boost in new customer rates
Increase in conversion rates
Higher new customer penetration
Boost in response rates
Increase in overall donations
Boost in new customer rates
Increase in conversion rates
Higher new customer penetration
Boost in response rates
Increase in overall donations
Boost in new customer rates
Increase in conversion rates
Higher new customer penetration
(No hidden cameras required)
Step 1
We analyse previous fundraising activity to understand where support already exists, generating a map of your supporters.
Step 2
Our platform tracks where and when word-of-mouth is spreading about your cause.
Step 3
Herdify analyses the strength & shape of spread, flags locations with the best odds, and gives you postcodes you can share with your team or agency.
Step 4
After your campaign lands, Herdify shows which areas performed best and feeds those results back into the model to improve future targeting.
RSPCA used Herdify to uncover communities already inclinded to give, helping them reach new supporters and increase donations without wasting budget.
Higher response rates
More cash donated
Increase in total donations
Megan B
Marketing Manager, RSPCA
Air Ambulance Charity Kent Surrey Sussex (KSS) needed to keep donations high, despite the fact that many in the region had already heard their message and the ad budget couldn’t increase. To find new supporters, they partnered with Herdify to try a different approach.
In donations
New donors
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Symon Russell
Executive Director of Individual Giving and Lotteries, KSS
Predicts which supporters are most likely to respond to direct mail, digital appeals, emergency campaigns, or seasonal asks.
Identifies donors likely to convert into monthly givers and helps manage upgrades, retention, and churn reduction.
Surfaces donors who give above average but below major-gift levels, helping teams build a strong mid-value pipeline.
Prioritises high-capacity supporters with strong likelihood to make significant one-off or annual gifts.
Predicts supporters likely to consider leaving a bequest and helps manage long-term legacy pipelines.
Identifies supporters most likely to sign up for events such as marathons, walks, cycles, community challenges, or peer-to-peer fundraising, boosting registration, participation rates, and fundraising outcomes.
Herdify is channel-agnostic. Our platform helps you target people already chatting about your cause, so that you can plan better performing donor acquision campaigns.
Choose sites in neighbourhoods that already talk about you, so each impression lands warmer.
Use Herdify’s hotspot map to focus radio spend on areas where listeners already hear about you from friends.
TV gets expensive fast, so you want your ads running in places already warmed up by word-of-mouth.
Herdify directs teams to the areas where word-of-mouth is already working for you.
Plan field activity in advocacy clusters, turning casual “I’ve heard of you” into “Where do I sign up?”
Open pop-ups where foot traffic already includes people who recognise your brand name.
Make your mail campaigns work harder by discovering the places your next customers already are.