Audience Targeting Software
Combat Rising Mail Prices with Herdify
Herdify identifies where word of mouth is buzzing about your mission, helping your fundraising campaigns reach people far more likely to donate.
Talk to Our Team
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Rising mail costs mean smaller volumes, which makes hitting your clients targets harder. But the real issue is simpler: if nobody is talking about the brand, nobody buys.
Unfamiliar brands land in the bin
Client competitors are the local hero
There’s no way to know where people are raving about your client
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Existing data is blind to where the offline conversation is happening, but with Herdify agencies can plan campaigns where word-of-mouth is growing. With Herdify you:
Improve response rates for direct mail.
Expand new opportunities in mail customers.
Protect existing high-value customers from churn.
Reactivate lapsed customers.
Find the places where word-of-mouth support is already spreading.
Boost in response rates
Increase in overall donations
Boost in new customer rates
Increase in conversion rates
Higher new customer penetration
Boost in response rates
Increase in overall donations
Boost in new customer rates
Increase in conversion rates
Higher new customer penetration
Boost in response rates
Increase in overall donations
Boost in new customer rates
Increase in conversion rates
Higher new customer penetration
(No hidden cameras required)
Step 1
Our platform takes in basic transaction data from your client’s CRM or commerce platform (compliant with GDPR), then creates a map of their customers.
Step 2
Our platform uses your clients purchasing data to track where and when word of mouth is spreading about their brand.
Step 3
Herdify analyses the strength and shape of spread, flags locations with the best odds, and gives you hotspots to share with your planning teams or clients. Combine this with your existing planning tools and data for optimal performance.
Step 4
After the campaign lands, we’ll work on a joint Post-Campaign Analysis to show which areas performed best, feeding results back into the Herdify platform to improve future targeting.
Find out how Join The Dots & Herdify are helping brands like Abel & Cole, KSS, and the RSPCA reach the right audiences, reduce waste, and increase ROI with data-driven media planning.
Response rates for Abel & Cole
Boost in total donations for RSPCA
New donors for KSS
Ben Briggs
Managing Partner, Communications Planning
Herdify is channel-agnostic. Our platform helps you target people already chatting about your cause, so that you can plan better performing donor acquision campaigns.
Choose sites in neighbourhoods that already talk about you, so each impression lands warmer.
Use Herdify’s hotspot map to focus radio spend on areas where listeners already hear about you from friends.
TV gets expensive fast, so you want your ads running in places already warmed up by word-of-mouth.
Herdify directs teams to the areas where word-of-mouth is already working for you.
Plan field activity in advocacy clusters, turning casual “I’ve heard of you” into “Where do I sign up?”
Open pop-ups where foot traffic already includes people who recognise your brand name.
Make your mail campaigns work harder by discovering the places your next customers already are.