Audience Targeting Software for Agencies
Combat Rising Mail Prices with Herdify
Direct mail and door drop works best where word-of-mouth is already moving. Herdify helps agencies find those areas so client campaigns perform better.
Talk to Our Team
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Rising mail costs mean smaller volumes, which makes hitting your clients targets harder. But the real issue is simpler: if nobody is talking about the brand, nobody buys.
Unfamiliar brands land in the bin
Client competitors are the local hero
There’s no way to know where people are raving about your client
Existing data is blind to where the offline conversation is happening, but with Herdify agencies can plan campaigns where word-of-mouth is growing. With Herdify you:
Improve response rates for direct mail.
Expand new opportunities in mail customers.
Protect existing high-value customers from churn.
Reactivate lapsed customers.
Find the places where word-of-mouth is already spreading for your clients.
Increase in new customer penetration
Increase in annual customer value
Increase in average order value
Increase in door drop response rates
Increase in new customer penetration
Increase in annual customer value
Increase in average order value
Increase in door drop response rates
Increase in new customer penetration
Increase in annual customer value
Increase in average order value
Increase in door drop response rates
(No hidden cameras required)
Step 1
Our platform takes in basic transaction data from your client’s CRM or commerce platform (compliant with GDPR), then creates a map of their customers.
Step 2
Our platform uses your clients purchasing data to track where and when word of mouth is spreading about their brand.
Step 3
Herdify analyses the strength and shape of spread, flags locations with the best odds, and gives you hotspots to share with your planning teams or clients. Combine this with your existing planning tools and data for optimal performance.
Step 4
After the campaign lands, we’ll work on a joint Post-Campaign Analysis to show which areas performed best, feeding results back into the Herdify platform to improve future targeting.
Find out how Join The Dots & Herdify are helping brands like Abel & Cole, KSS, and the RSPCA reach the right audiences, reduce waste, and increase ROI with data-driven media planning.
Response rates for Abel & Cole
Boost in total donations for RSPCA
New donors for KSS
Ben Briggs
Managing Partner, Communications Planning
Choose sites in neighbourhoods that already talk about you, so each impression lands warmer.
Use Herdify’s hotspot map to focus radio spend on areas where listeners already hear about you from friends.
TV gets expensive fast, so you want your ads running in places already warmed up by word-of-mouth.
Herdify directs client teams to the areas where word-of-mouth is already in motion.
Position client field activity in advocacy clusters, turning awareness into action.
Open client pop-ups where foot traffic already includes people who recognise the brand.
Clients will pay less per conversion when digital targeting mirrors real-world targeting.
Make client door drop and direct mail work harder by discovering the places their next customers already are.