Growth intelligence
Help your clients find growth their competitors can't.
Reveal the trust and momentum already building through word-of-mouth for your clients, so you can uncover hidden audiences and cut wasted spend.
Talk to our team
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Marketing teams are under constant pressure to deliver short term results, leaving no scope for long term planning.
Existing marketing approaches that worked now cost you more and return less, all while budget stay the same.
The market is getting more and more competitive, with the rise of brands chasing the same channels.
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Word-of-mouth and offline social influence are already happening about your client's brand in real life. Herdify shows you where, so you can win them more customers, worth more, before their competitors find them.
Improve conversion rates across every channel.
Uncover high value audiences for more targeting opportunities.
Protect existing high-value customers from churn.
Reactivate lapsed customers.
Boost in response rates
Increase in overall donations
Boost in new customer rates
Increase in conversion rates
Higher new customer penetration
Boost in response rates
Increase in overall donations
Boost in new customer rates
Increase in conversion rates
Higher new customer penetration
Boost in response rates
Increase in overall donations
Boost in new customer rates
Increase in conversion rates
Higher new customer penetration
(PS: we're not a social listening tool.)
Step 1
Our platform uses basic transaction data from your client’s CRM or commerce platform (compliant with GDPR), then creates a map of their customers.
Step 2
Our platform uses your clients purchasing data to track where and when word-of-mouth is spreading about their brand.
Step 3
Herdify analyses the strength and shape of spread, flags locations with the best odds, and gives you hotspots to share with your planning teams or clients. Combine this with your existing planning tools and data for optimal performance.
Step 4
After the campaign lands, we review the performance to show which areas performed best, feeding results back into the platform to improve future targeting.
Find out how Join The Dots & Herdify are helping brands like Abel & Cole, KSS, and the RSPCA reach the right audiences, reduce waste, and increase ROI with data-driven media planning.
Response rates for Abel & Cole
Boost in total donations for RSPCA
New donors for KSS
Ben Briggs
Managing Partner, Communications Planning
Herdify is channel-agnostic, from mail and TV to radio and out of home. Plan better acqusition campaigns, and covert high value customers.
Make your door drop and direct mail convert by sending it where your brand is already being talked about.
Choose sites in neighbourhoods that already talk about you, so each impression lands warmer.
TV gets expensive fast, so you want your ads running in places already warmed up by word-of-mouth.
Herdify directs teams to the areas where word-of-mouth is already working for you.
Plan field activity in advocacy clusters, turning casual “I’ve heard of you” into “Where do I sign up?”
Open pop-ups where foot traffic already includes people who recognise your brand name.
Answer the question you've been thinking about... does your brand have strong word-of-mouth? We can show you.