Resources

News

Herdify launches Audience Discovery to show the value of word-of-mouth

Blog

When trust is lacking, social proof is the answer

While digital marketers have been busy obsessing over things like programmatic buying, supply path optimisation, metrics and AI, a fundamental shift in consumer behaviour has been happening right under their noses.

News

The Letterbox Consultancy partners with Herdify to bring word-of-mouth into door drops

Blog

Why the future of influence is real life, not viral

Brands need to think about influence less as media distribution and more as behavioural infrastructure, writes Tom Ridges.

Blog

Why Connected People Beat Bigger Budgets

It’s easy to think marketing is just about budget: spend more, get more. But budget is only the volume control. What really matters is whether people are paying attention, and if they’re paying attention together.

Blog

Brand Building with Herdify: How Real-World Influence Drives Growth

People like to think brand campaigns are national, but all above the line media is geographic. A billboard is tied to a single street. A TV campaign is locked to a region. Unless you have the budget to blast your brand across every inch of the country, geographic focus and exclusion matter.