Platform

A New Way to Target Door Drop and Direct Mail

Target your mail campaigns where the conversation is already happening and turn word-of-mouth into real, accelerated sales.

Trusted by Teams Worldwide

Stop Mailing Blindly and Target Where Word-of-Mouth is Already Active

Imagine higher response rates, bigger baskets, and longer customer value: Real growth you can measure and repeat. Here’s what happens when brands let word-of-mouth lead the way.

120%

Increase in response rates

28%

Increase in average order value

78%

Increase in annual customer value

483%

Increase in new customer penetration

Everything You Need to Target With Confidence

From secure data handling to responsive audiences and seamless team access, Herdify is built to to fit into real marketing workflows.

Word-of-Mouth Detection

The first tool in the world that can detect where real-world word-of-mouth is building so you can direct mail to the most impactful postcodes.

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GDPR Compliance

Herdify is Cyber Essentials Plus certified, with all infrastructure hosted in secure UK and EU data centres to keep your data safe, compliant, and under control. Read more in our Privacy Hub.

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Brand-Specific, Responsive Audiences

We know consumer behaviour changes daily—meaning an annual audience refresh won't cut it. Herdify insights update as response patterns shift, keeping your targeting relevant and impactful.

Graphic notification from the Herdify platform saying "Your audience has been updated!"

Seamless Connection to Agencies and Internal Teams

Share access and insights effortlessly across in-house teams and agencies. No confusion or mistakes, just clear word-of-mouth analysis, maps, and targeting data in one place.

Graphic depicting the Herdify dashboard and how you can use it to collaborate with external/internal teams

Putting Herdify to Work

We know people don’t decide alone: They copy people they trust. Here's how Herdify maps real-world patterns so your advertising shows up where adoption is already in motion.

Step 1

Data Upload

Securely upload your GDPR-compliant sales or donor transaction into the platform. Click here for data requirements.

Graphic depicting uploading of transaction data with file folder icon

Step 2

See Where Word-of-Mouth is Buzzing for Your Brand

Herdify identifies where word-of-mouth is already spreading about your brand, giving you:

  1. A map showing influence clusters, coloured by strength
  2. Audience targeting sets primed and ready to build more effective camapigns
  3. Mosaic profiles for these areas
  4. Customer quality insights in targeted areas
Graphic of the word-of-mouth clusters from the Herdify platform

Step 3

Audience Activation

Select your channels and download pre-built targets designed to activate the right word-of-mouth audiences via:

  • Door drop
  • Direct mail
  • Out of home
  • Google Ads
  • Meta
  • cTV
  • and many more
Graphic of icons for the different channels (Door Drop, Direct Mail, Meta Ads, OOH, Google Ads)

Step 4

Audience Refresh

Word-of-mouth moves fast, and audiences move with it. We see audiences change by 5–10% month to month, meaning the best results come from uploading fresh data for each campaign.

Graphic of a Herdify platform notification that says "Your audience has been updated"

Step 5

Track Real-World Results

Measure the true impact of word-of-mouth on your campaigns by homing in on the lift in new customers, transactions, and revenue.

Graphic of a chart that titled "Company growth"

The Science

BESeen™ Behavioural Segmentation Engine

BESeen™ is the brain behind Herdify: It takes your sales data and runs it through our AI model, built on network science, to reveal where word-of-mouth is strongest.

The result? Postcodes are identified, ranked, and scored with ease, identifying exactly where you should target campaigns.

Dive In & Explore

Finding More RSPCA Donors Without Wasting a Penny

With charity income down and donor budgets under pressure, the RSPCA needed every marketing pound to work harder. Herdify’s behavioural science helped them target communities where giving was already spreading,  increasing donations by 23%.

24%

Increase in response rates

11%

Boost in cash donations

23%

Increase in overall donations

View Case Study
“Herdify has helped us uncover hidden pockets of potential supporters, the places that weren’t on our radar before. The early results are looking fantastic, and we’re excited to see where this journey takes us!”

Megan B

Marketing Manager

Flexible Pricing for Serious Impact

Explore pricing built for ambitious teams. With clear testing paths, and scalable plans, our plans are designed to help reduce uncertainty and grow your brand with confidence.

Discover Pricing

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