Platform

Turn word-of-mouth into growth.

Target your campaigns where conversations are happening and turn offline influence into accelerated sales.

Our social proof

New audiences, bigger advantage.

Herdify are experts in detecting social contagion, the offline social influence that passes between people in real life. Our platform gives businesses a way to find where that hidden force is shaping how people discover, trust and adopt brands.

120%

Increase in response rate.

28%

Increase in average order value.

78%

Increase in annual customer value.

483%

Increase in new customer penetration.

The (secret) piece of your marketing plan.

Herdify is built to fit into your next marketing plan, with secure data handling, adaptable audiences and easy to use targeting.

Word of mouth detection

Our platform reveals where brand trust and momentum are already building through word-of-mouth so you find new sources of growth.​

Graphic depicting lines to and from people, representing network connections

GDPR compliant

Herdify is Cyber Essentials Plus certified, with all infrastructure hosted in secure UK and EU data centres to keep your data safe and compliant. Read more in our Privacy Hub.

GDPR Compliance graphic with checkmark

Brand specific responsive audiences

Word-of-mouth builds and moves quickly, and so do markets. With Herdify your audience adapts with this to allows organisations to move first and take market share from competitors.

Graphic notification from the Herdify platform saying "Your audience has been updated!"

Collaborate seamlessly with teams and agencies

Share access and insights effortlessly across in-house teams and agencies. No confusion or mistakes, just clear word-of-mouth analysis, maps, and targeting data in one place.

Graphic depicting the Herdify dashboard and how you can use it to collaborate with external/internal teams

Sales data in, word-of-mouth insight out.

We copy people we trust, and most of it happens offline, in real life. Herdify detects that human behaviour and turns it into insight and targeting.

Step 1

Upload your data securely

Seamlessly and securely upload your GDPR-compliant sales or donor transaction into the platform. See all our data requirements.

Graphic depicting uploading of transaction data with file folder icon

Step 2

See where your brands word-of-mouth is

Herdify identifies where word-of-mouth is already spreading about your oganisation, giving you:

  1. A map showing your brand-specific word-of-mouth clusters.
  2. Audiences ready for targeting in your next campaign.
  3. Demographic profiles for these areas.
  4. Insights into your customer quality.
Graphic of the word-of-mouth clusters from the Herdify platform

Step 3

Activate your audience

Select your media channels and download pre-built targets designed to activate your audiences via:

  • Door drop
  • Direct mail
  • Out of home
  • Google Ads
  • Meta
  • cTV
  • and much more
Graphic of icons for the different channels (Door Drop, Direct Mail, Meta Ads, OOH, Google Ads)

Step 4

Refresh before each campaign

Word-of-mouth moves fast, and your audiences will move and grow with it. Audiences on average change by around 10% each month, meaning the best results come from uploading fresh data for each campaign.

Graphic of a Herdify platform notification that says "Your audience has been updated"

Step 5

See the long term impact

A clear understanding of the impact of word-of-mouth on your audience, strategy and business growth.

Graphic of a chart that titled "Company growth"

Understanding the science

BESeen™ (Behavioural Segmentation Engine) takes your sales data and runs it through a model built on network science and AI, built on network science.

It finds where word-of-mouth is strongest for your organisation, then ranks and scores postcodes so you know exactly where to invest.

Explore the science

Finding new donors without wasting a penny

With charity income down and donor budgets under pressure, the RSPCA needed every marketing pound to work harder. Herdify’s behavioural science helped them target communities where giving was already spreading, increasing donations by 23%.

24%

Increase in response rates

11%

Boost in cash donations

23%

Increase in overall donations

View case study
“Herdify has helped us uncover hidden pockets of potential supporters, the places that weren’t on our radar before. The early results are looking fantastic, and we’re excited to see where this journey takes us!”

Megan B

Marketing Manager

Pricing for every marketer

Whether it's a one off marketing campaign, a strategic project or an annual plan, we've got you covered.

Explore pricing

Got a question on your mind?